Twice in my career I have joined a start-up computer games company — first Imagine, then Codemasters — in the senior marketing role and helped each to become the best-selling publisher in the UK in its first year of trading.
I also set up the All Formats Computer Fairs, which I ran for nearly 20 years and over 1,000 events around the UK and through many very prosperous years until their function was largely replaced by the internet.
