Product to Initially Be Available in More Than 2,000 Convenience Stores
ADDISON, Texas, June 3 /PRNewswire-FirstCall/ -- Boo Koo Holdings, Inc.(OTC Bulletin Board: BOKO) an innovative beverage company, announced todaythat its revolutionary new beverage BooKoo Burner+ will launch with Coca-ColaBottling Co. Consolidated 'Coke Consolidated' (Nasdaq: COKE), the nation'ssecond largest Coca-Cola bottler.
Coke Consolidated will distribute BooKoo Burner+ to over 2,000 of itscurrent convenience store customers throughout Nashville, Tennessee; Mobile,Alabama; Panama City, Florida and other surrounding markets.
BooKoo Burner+ is a major innovation in the energy drink category as it isthe first to add protein with the typical energy drink ingredients such astaurine, ginseng, caffeine, b vitamins. It is a non-carbonated energy drinkwith 20 grams of whey protein. This new drink contains no sugar and only twocarbohydrates. It provides the desired energy with the necessary protein.
'The launch of BooKoo Burner through one of the largest bottlersrepresents a significant opportunity to rapidly penetrate the energy beveragemarket,' said Steve Solomon, Chairman of Boo Koo. 'BooKoo Burner + is arevolutionary development for the energy drink category. In the past, somepeople drank an energy drink as well as a not so good tasting protein drink.BooKoo has mastered the formula to provide both energy and protein in a greattasting beverage.'
BooKoo Burner+ will offer three great tasting flavors; Dangerine, a greattasting raspberry flavor with a blend of tangerine; Pummelgranite, Pomegranateone of the most successful flavors blended with blackberry; and Main Lime, asmooth refreshing lime flavor that is a pure balance of sweetness andtartness. All flavors will be available in 16 oz cans.
'We believe BooKoo Burner represents an exciting addition to the energybeverage market, and look forward to using our broad distribution network toprovide consumers with the opportunity to enjoy the product,' said Mel Landis,Sr. Vice President - Chief Marketing & Customer Officer.
The new brand will be supported with media and sampling in theConsolidated markets. More information is available onhttp://www.BooKooBurner.com
About Boo Koo
Boo Koo develops, produces, markets and distributes alternative beveragedrinks under the Boo Koo(R) and Gazzu(TM) brand names. Boo Koo currently sellsand distributes its products in parts of the United States and Canada throughits network of regional bottlers and other direct store delivery distributors,including independent Coca-Cola, Cadbury Schweppes and other wholesaledistributors. Gazzu(TM) is sold exclusively to Circle K. Boo Koo's productsare sold primarily to mainstream convenience and grocery store chains, drugstores, gas stations and other retail outlets.
About Consolidated
Coca-Cola Consolidated produces, markets, and distributes a broadportfolio of non-alcoholic beverages, which include some of the mostrecognized and popular beverage brands in the world. Coca-Cola Consolidatedis the second largest Coca-Cola bottler in the United States, operating ineleven states, primarily in the southeast.
SOURCE Boo Koo Holdings, Inc.
