“Ever wondered why your family budgets never seem to work out as planned?” asked Harry Browne in his 1970 bestseller How You Can Profit from the Coming Devaluation.
The book sold more than 100,000 copies in hardback. Some three decades later, a dear reader sent me a copy of the 1971 paperback when I ran The Daily Reckoning’s desk here in London.
“You guys…you’re just saying the same as Harry Browne did 30 years ago! What’s new?” he wrote in an e-mail. And on first reading, Harry Browne’s book confirmed the jibe.
On rereading it on the train between Waterloo and Hammersmith this week, the cold fact stands out colder still.
“In the short run,” wrote Browne — variously an investment adviser, newsletter tipster, and U.S. presidential candidate for the Libertarian Party — “inflation seems to be producing a ‘boom.’ Prosperity appears to hit the economy when the government pumps new inflationary money into circulation…
“The so-called gains from inflation are always spectacular, while the losses are generally hidden from view… But the truth was that nothing had actually changed. We still had the same amount of resources to work with; we still had the same general level of technical competence. Inflation deceived us into redistributing our resources temporarily toward more glamorous industries.”
What’s wrong with that? Demand for granite countertops grew some 15% per year — worldwide — between 2000-2006, according to Dimension Stone Advocate News. More glamorous still, demand for marble rose by 12% annually.
Come September 2007, research from the Freedonia Group (costing $4,500 for the full report) said sales of kitchen and bathroom countertops in the United States alone would rise to 540 million square feet by 2011. That would fetch some $14 billion for “natural and engineered stone” manufacturers in Italy, Spain, China, and Brazil.
OK, so nobody’s food got any tastier simply because they chopped onions on new marble plinths. And we all ate fewer meals at home anyway. By August ‘06, consumers in Britain were spending more on dining out than they spent on eating at home; across the Atlantic, the restaurant and fast-food business employs 13 million staff — one in 12 of the work force!
But what’s not to love about a little glamour each day?
“Let’s take a hypothetical engineer,” wrote Harry Browne back in 1970, “working in an aerospace company… One day, his boss calls him into his office to tell him some good news. ‘Bumstead,’ he says, ‘the company has just received a new government contract. That means we can now give you a raise. Your take-home pay is going up by $100 per month.’
“(Bumstead) rushes home, tells his wife, and they spend all of four minutes deciding what to do with the raise.