Leading Retailer of Comfort Footwear Partners With smart USA and the Sierra Club for Exclusive Launch of Eco-Friendly PlanetWalkers(TM) by Simple Shoes
The Walking Company (NASDAQ: WALK), the world's largest specialty retailer of comfort footwear, todayannounced partnerships with smart USA (NYSE: PAG) and the Sierra Club forthis summer's "Think Smart, Be Planet Friendly" promotion which will alsofeature the exclusive launch of Simple Shoes' (NASDAQ: DECK) neweco-friendly line of comfort footwear -- PlanetWalkers. Simple's newPlanetWalkers will be exclusively available at The Walking Company duringthe promotion running from mid-July through the end of August. Thepartnerships with smart USA, distributors of the smart line of vehicles,and the Sierra Club, America's largest grassroots environmentalorganization, are geared to bring attention to environmental stewardshipissues among consumers and generate excitement by offering a chance to wina new fuel efficient car every week during the month of August.
"We've always believed that comfort footwear is a smart choice and we'reproud to offer our customers the best comfort brands from around theworld," said Andrew Feshbach, CEO of The Walking Company. "When we can dothat and offer the same quality with eco-friendly products we want to makea very big deal of it. That's what the 'Think Smart, Be Planet Friendly'event is all about."
The Walking Company has partnered with smart USA to give customers a chanceto win one of four smart fortwo vehicles during the month of August. Fromits initial conceptualization to today's manufacturing, smart has adheredto strict Daimler AG (stock exchange abbreviation DAI) environmentalguidelines in an effort to protect the environment, reduce energyconsumption and innovatively preserve natural resources. "Think Smart, BePlanet Friendly" will heighten awareness of the benefits of the ultra-lowemission vehicle and encourage more planet friendly transportationdecisions.
PlanetWalkers, the most comfortable and eco-friendly shoes on the planet,maximize the use of environmentally sensitive materials while providingpremium comfort benefits. All PlanetWalkers are made with leather fromISO14001 and British Leather Consortium (BLC) certified tanneries that havemade a commitment to sustainable improvements in their processes. Removablefootbeds with molded arch support are made with Ortholite and recycledground car tire. Innovative use of eco-friendly materials like recycled cartires, bamboo fabric, cork, recycled compression molded EVA, and recycledmetal alloys make PlanetWalkers the leader in sustainability in comfortfootwear.
"PlanetWalkers are for those who want to tread lightly on the planetwithout compromising comfort and style," said Angel Martinez, CEO ofDeckers Outdoor Corp.
