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Retail Survey Report: Honda and Mercedes Dealerships
Sectors: Auto/Tire/Trucks
Symbols: DAI, HMC
Most Honda Dealerships Say Business Has Slumped vs Last Month
With the Honda Civic Hybrid being exported to India as the nation’s
first Hybrid car, Tickermine approached 29 Honda Dealerships this week.
Our researchers asked which model of car or truck sold best, do good
truck deals exist, do they offer free satellite radio and are sales up?
Sixteen respondents or 55% of those polled said that the Civic sold
best. Eight or 28% said that the Accord sold best and after that no
model was excelling. Only two respondents, or 6%, said the Element sold
well. Another 6% cited the Fit and one or 3% said their CRVs sold best.
Meanwhile 20 respondents or 69% reported having no deals on SUVs. Only
9 or 31% said they did. But most were trying to lure customers with
free satellite radio (15 respondents or 58% over 12 respondents or
41%). And while 13 respondents or 45% said sales were busier than last
month, most (16 respondents or 55%) said their sales had slumped.
SUV Deals Lacking at Mercedes Dealerships But 70% Offer Free Satellite Radio
Daimler AG, the world's second-biggest maker of luxury cars, was the
subject of a Tickermine survey this week after its stock recently
dropped 3.8 percent. Our researchers approached 30 dealerships around
the country and asked which Mercedes model was selling best, are there
good deals on SUVs because of the high gas prices and are these
dealerships luring in customers by offering free satellite radio?
Seventeen respondents or 57% cited that the C Class Mercedes sold best
and nine of these cited the CLK 350C specifically. Some other models
cited included the S550 (nine respondents, 30%), then the GL 550 SUV
and AMG were each cited twice or by 7% of those polled. Twenty one
respondents or 70% reported no good deals on SUVs, surprisingly. Only
nine respondents or 30% had some in place such as the 2008 ML350 SUV
for $549 a month on a 33 month lease. Another dealership offered 3/9%
APR financing for 66 months for a 2008 ML350 SUV. 21 respondents or 70%
however were offering deals on free satellite radio. Only 9 or 30% were
not.
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