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Retail Survey Report: Footlocker, Blackberry, Sony Reader
By: Tickermine   Thursday, October 23, 2008 10:32 AM
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Footlocker Stores Have the Brands Covered but Most Teens Only Buy Nike

TickerMine surveyed 26 retail locations of Foot Locker this week. This was after analysts said its stock had fallen too far and might be worth buying. We asked respondents which is the most popular teenage brand? Which brand, that they don't currently stock, is most frequently requested by customers? How has business been over the last three weeks? Are sale items up? And how much does the average customer spend? We discovered that Nike remains most popular with teens according to 88% of those interviewed. 12% cited Adidas. 19% say that their customers don't want anything that they don't currently stock while 15% mentioned that customers would like to see them carry Puma. 46% say that customer traffic is the same these past few weeks. 38% say it is up and only 15% say it is down. 65% say there are more items on sale and 35% say there are less sale items than before. Finally, the average customer spends about $98.04 at these stores. 

Blackberry Phones are Top Sellers, but not for Music

Alltel Wireless, owner and operator of America's largest wireless network, was surveyed by TickerMine this week after the company launched its calling product called "My Circle" that lets consumers call any 10 numbers, unlimited, for free. We consulted 25 stores nationwide and asked what is their best selling phone, what is the best device for receiving email and which model is the best for digital music? 20% of those interviewed said the Blackberry was their best selling phone overall. 16% mentioned the LG AX300 as a bestseller, 12% mentioned the LG Scoop and another 12% cited the Motorola RAZR. We found that the Blackberry also prevailed as the best phone for email. 60% cited this as best, with 16% claiming it was the LG scoop and 8% mentioned the Palm Treo. And for music, LG Rhythm was best according to 40% of those interviewed. 28% said it was the Motorola RAZR and 12% said it was the Blackberry. 

The Sony Reader's Popularity Pales Compared to Amazon's Kindle

TickerMine surveyed random readers across The United States this week regarding Amazon.com and its e-books. This was after the surprising news that Amazon's Kindle won't make it to the lucrative U.K. market until after Christmas. 35 people were polled and asked how much they would be willing to spend on e-books? Do they own any? Do they plan to buy one? What would be their main incentive for owning one? And between the Sony Reader and Amazon Kindle, which do they prefer? TickerMine found that 60% of those polled do not own an e-book, but 40% do. Nearly 46% had no plans of owning an e-book this year but 54% claimed they will buy one soon. 31% claimed they would be willing to spend under $100 for an e-book, 34% put their budget at $100-$200, 23% would spend $200-$300 and 9% put $300-$400 as their limit. Incentives for owning e-books vary from the ease of wireless downloading (23%), the long battery life (23%), the volume of books it can carry (23%), the weight (6%), and the size (20%). And while 46% say they would use an e-book for reading books, 14% say they would use it for web content and 26% say they would use it to read newspapers. Finally, 57% say they prefer the Amazon Kindle, while 23% say they prefer the Sony Reader and 20% say they prefer printed material.



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