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Cisco breaking $27 support intraday, though I’m staying long
By: Rob Tsai   Wednesday, January 02, 2008 3:51 PM

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I’ve recently bought a couple lots of Cisco (CSCO) from $27.50 to $29.50, thinking that I had near term support at $27.  As of this writing, CSCO has broken through the $27 level, and now sits near $26.25, which surprised me.  Normally, you’re supposed to sell when a stock breaks a support level, but I’m thinking of this as a long term position (at least one year), so I won’t try to sell it and pick it up cheaper.

I had thought that the sell off from $34, after their last earnings announcement where they beat their quarterly number but the stock sold off 10% nonetheless, was overdone and that the $27 to $29 range represented a good buying opportunity.

For example, SeekingAlpha picked up this BusinessWeek story in December 2007 on AT&T’s order (up to $500 million worth) to upgrade its network.

Here are some highlights of that bullish article:

  • What’s noteworthy isn’t simply the size of the deal but the vast amount of bandwidth it represents. When Cisco brought out its top-of-the-line router in 2004, many analysts felt it was so powerful that only a handful of companies would ever buy one. Now, AT&T (T) plans to link 25 cities with these mighty machines to help it handle the rising tide of Net traffic—particularly video.
  • Now other telcos and cable companies, located everywhere from Korea to Bulgaria, are flooding Cisco with orders—and helping realize its dream of conquering the telecom market, long a domain of Alcatel-Lucent (ALU), Ericsson (ERICY), and Nortel (NT).
  • Thanks to all this activity, Cisco has been grabbing market share. Its piece of service provider sales has grown from 7.5% to 8.4% between the second quarter of 2007 and the same period last year, according to IDC. That growth has come at the expense Alcatel-Lucent, establishing Cisco as the world’s fourth-largest equipment provider for carriers, a bump from No. 5 last year. As telcos jump into video services, they’re replacing separate voice, data, and video networks with a single one based on Internet technology.

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The above story is the opinion of the author only and it does not reflect iStockAnalyst opinion. Further, the author is not personally advising you regarding the suitability of the story for your investment needs. In no event iStockAnalyst will be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from or arising out of, or in connection with the use of this information. Please consult your investment advisor before making any investment decision.
  
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