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One Industry Sure to Bear the Brunt of a Downturn
By: Financial Armageddon   Monday, February 25, 2008 10:17 AM

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In an economic downturn, airlines and hotels are invariably among the industries that get hit the hardest. Not only do consumers postpone or cut back on vacations and other non-essential trips, businesses also pressure employees to spend less time on the road, or if they must travel, to cut corners wherever and whenever they can. Given the many signs that point to recession in the U.S., the following report from the Associated Press, "Companies Curtailing Travel Budgets," is not unexpected.

As the economy cools, companies are starting to shrink their travel budgets — a move likely to put further strain on struggling airlines.

Hotels, car-rental agencies and restaurants, which along with airlines employ roughly 4 percent of U.S. workers, will also feel the pinch.

So far, travel bookings are holding up. But corporate travel managers are taking a more active role in keeping on-the-road spending in check:

  • Employees are increasingly being asked to provide an economic rationale for their trips.
  • Rules that require employees to book the lowest fare, stay in pre-approved hotels or double-up in cars and rooms are being enforced more strictly.
  • Executives are pushing alternatives to face-to-face meetings, including phone- and Web-conferencing.

"They expect you to be smart," said John Flynn, a sales representative for a San Diego health care software company. But while maintaining a tight budget is a priority, so is knowing when it's important to pay clients a personal visit. "There's no replacement for that," Flynn said.

Chicago-based accounting firm Grant Thornton International, for example, has spent the past two years trying to more aggressively reduce travel costs, especially on the administrative side. That has meant shunning expensive regional flights in favor of driving or taking a train, and relying more heavily on online employee-training sessions and video conferences. Still, travel costs remain Grant Thornton's third-biggest expense after personnel and facilities, said Cheryl Geib, national director of travel and meetings.

Companies are fighting an uphill battle.

Faced with rising fuel costs, airlines increased business- and first-class fares by 12.4 percent during the first half of February compared with last year, according to Sabre Travel Networks. Economy fares climbed 6.2 percent.

Airport rental-car rates have jumped at least 20 percent each week this month compared with a year ago, according to Abrams Consulting Group.


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