Teens are flocking to Foot Locker to buy Nikes, according to a recent
survey of 30 stores nationwide. Stores offered TickerMine insight into
their typical customers, top selling items and brands, store traffic,
amount of merchandise on sale, average price spent on shoes, and what
brands that don't carry that customers request. Overall, young males
and teenage boys are the most frequent buyers, according to 70% of
locations surveyed. Other frequent customers mentioned were young
adults, men in their 20s and men in general. Only one location
mentioned women as top purchasers. Nike reins as the top-selling brand
at 77% of stores, and the Nike Air Jordan shoes and clothing and Nike
Air Force Ones were mentioned as the top overall selling items. Running
shoes, in general, were also mentioned as the best selling items. Other
popular brands were Adidas and Puma, each mentioned as top sellers by
10% of stores, and K Swiss, mentioned by 3% of stores. Sixty percent of
respondents said that they do not receive requests for brands that they
do not carry, and only Vans (named by 10% of locations) was named by
more than one store as a frequently requested brand. Business seems to
be holding strong at the majority of Foot Locker locations, with 37%
saying traffic has increased in the past few weeks and 37% saying it
has stayed the same. The remaining 27% of stores said that traffic has
decreased. Merchandise on sale levels seem to be high, with more items
on sale at 57% of locations than last month, the same amount at 23% of
locations, and less items on sale at only 20% of locations. The average
price for shoes paid by customers is $98, although average prices range
from $50 to $200. On average, customers pay $50-$75 at 24% of stores,
$80-$100 at 57% of stores, $101-$125 at 7% of stores, and $150-$200 at
13% of stores.
May 08 Survey: Nike is the Best Selling Shoe Brand for Teenagers, Foot Locker Store Survey says
Analysts are giving conflicting reports on Foot Locker, Inc., the
retailer of running shoes and sports apparel. Tickermine surveyed 31
stores nationwide and asked what were the three current best-selling
items, which is the best selling shoe brand for teenagers, is business
up or down from last month, who are the most frequent buyers and what
does the average customer spend on shoes? Our poll showed that Nike
Shoes and apparel as well as other apparel were the top three selling
items. The best-selling shoe brand for teenagers was Nike (21
respondents or 68%), followed by Adidas (3 or 10%), Converse and then
Pastry (2 or 6%). The following each received one vote or 3% each: K
Swiss, Puma and Sketchers. 14 respondents felt that business had
increased from last month (45%) and the same amount felt that business
was the same. Only three or 10% saw business declining from a month
ago. Our survey found that their most frequent buyers were either
joggers buying running shoes or teens buying tennis shoes. As for the
amount spent at Foot Locker stores; 42 % said their customers spent
between $51 - $75. 35% stated $76 - $100, 13% said between $101 - $125
and 10% felt their customers spent less than $50.
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