CNET China announced yesterday that it has acquired an online lifestyle forum site 55BBS.com. According to report by Sina, Lu Wang, president of CNET China said the acquisition amount is over RMB 10 million yuan, and paid by cash.
55BBS.com, established in May 2004 by Hua Han, is an online forum for users to discuss lifestyle information, covering shopping, food, wedding, travel and other consumption-related topics. Currently, 55BBS has over 800,000 registered users who will publish over 100,000 posts every day on the site.
It is not the first BBS acquired by CNET China. On Oct 2004, CNET China acquired Fengniao.com, an online photography community, and on July 2006, it acquired Xcar, a leading car-focused forum. The series acquisition of BBS sites by CNET China also approves the importance of BBS in China’s Internet. Consumers in China gather together on various BBS to discuss their consumption experience and review businesses and brands, BBS is a key social media in China.
