Retail Survey: Nike Is Tops Among Teenage Shoppers at Dick's
Nike is the best selling brand of shoe among teenagers, according to
TickerMine's recent poll of Dick's Sporting Goods stores. Seventy-seven
percent of stores polled cited Nike as the top brand, outperforming New
Balance, Converse, Puma, Reebok, and Umbro. The top selling items at
Dick's, in addition to Nike products, are golf, fishing, and baseball
equipment. Forty-two percent of stores polled said store traffic had
increased over recent weeks; another 42% said business has remained
about the same, while 16% said it has decreased. Half of the stores
said there are more items on sale this month than last month. Teenagers
buying shoes and men buying golf or camping equipment are the most
frequent Dick's shoppers. Sixty-two percent of stores polled said the
average customer spends between $40 and $80 on shoes. Thirty-eight
percent of stores said the average customer spends $90 to $100.
Previous Surveys: May 02,20
Nike Shoes Are Among The Most Popular Items Purchased At Dicks Sporting Goods
Tickermine surveyed thirty-one Dick’s Sporting Goods stores across the
county to ask about their top selling items, their customers and how
business is faring compared to last year. The top three selling items
were reported as Nike shoes, fishing gear and golf supplies, with
twenty-one stores (68%) reporting Nike shoes as their best selling shoe
brand for its teenage customers. Other top selling shoe brands
included, Adidas at four stores (13%) and Timberland at two (6%).
Fourteen stores (45%) stated that business has increased from last year
whereas six (19%) reported that it had decreased. With regard to sale
items, twenty stores (65%) reported a busy month of sales with
twenty-one stores (68%) stating that the average amount spent by any
one customer is between $40-$80. Five stores (16%) reported their
average customer spends over $120. When asked who are their most
frequent buyers and what do they buy, a range of responses were
received. Men buy golf and other sporting goods, women purchase
clothing, and teenagers buy shoes.
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