With customers in New Zealand, Australia and Japan being the first in the
world to officially get their hands on Apple's (AAPL) anticipated 3G iPhone,
the euphoria across the Internet is reaching another fever pitch. Customers
waiting in the US and Europe for Friday morning launches of the device are
patiently prying into Apple's worldwide websites to get a glimpse of the updated
software for the device and to get a sneak peek of the heralded application
store.
Even though the updated version of Apple's trendy and hot-selling
iPhone contains faster mobile network browsing and GPS, the biggest business
opportunity here will indeed be the development of applications for the iPhone
platform. The "AppStore" as Apple calls it is the one stop shop for iPhone and
iPod Touch users to download, or pay for, additional applications for their
updated devices.
While time zone differences allowed Oceania to get their
iPhone 3G's first, the US and Europe will have the biggest say in terms of the
devices success. So far, it's looking very good! Telefonica, one of Apple's
carrier partners in Europe announced that it has taken over 300,000 pre-orders
in the U.K. and Spain. It could certainly be said that this represents a much
better turn-out than the initial Edge-only iPhone was able to muster when it
went on sale in Europe late last year. The updated device hits the shores of 22
Countries either today or tomorrow and if the North American launch follows the
initial European interest it promises to be yet another iPhone-mania weekend for
the not-so-little-anymore company out of Cupertino.
Apple still has a
goal of selling 10Million units by the end of the year, and considering the
company is officially still well short, the 3G iPhone will need to make up those
numbers in a hurry. Apple's confident in reaching their targets, analysts are
confident Apple will obliterate them with new subsidized pricing, and as such
shareholders should be confident that even in turbulent markets the profit
factory that Apple has of late become will continue to churn, and churn
loudly!
While it sells unit after unit of this new generation iPhone, the
company decision to open up the platform to developers was a terrific one. The
subsequent SDK and new AppStore will provide Apple with close to as much
recurring revenue on each unit as they were getting in the carrier subsidies for
the first generation device. Add to this Apple's MobileMe platform for iPhone
users which will wirelessly sync e-mail, calendars and contacts for personal
users, an "Exchange for the rest of us" as they've called it, and you've got the
makings of a potentially huge wirelessly connected user-base. While MobileMe is
separate from the AppStore, it does play a role in the extended services new and
existing Apple customers will buy.
Applications for sale and download
from the store range from Free all the way to $69.99, however a vast majority
fall within the $9.99 and lower price point, including several popular games.
The previously showed off Super Monkey Ball game for the iPhone is $9.99 and it
already has been downloaded almost 4,000 times. And the AppStore isn't even
official yet in 90% of the world.
Some quick math. 4000 downloads x $10 =
$40,000
Which gives $28,000 back to the developer (a 70% cut) and $12,000 to
Apple (a 30% cut).
A brief glance through the AppStore reveals over 550
Applications with surely more on the way every day/week/month. At this rate,
developers should soon be enjoying the same digital distribution successes that
the music and movie businesses are seeing sooner rather than much later. iTunes
has truly become the one place for all things digital, and at the backbone of
the entire ecosystem is Apple.
The company virtually sold ZERO iPhones in
the month/2 months prior to this launch, but it appears from initial indications
that they will handily make it up now through 3G device volume. With an earnings
report on the horizon, the Computer and iPod business will be center stage but
in the remaining 5 months of the year iPhone and the AppStore will once again be
squarely on the minds of analysts, management, and in turn shareholders. Expect
another stellar quarter from Apple for June (as an analyst has pegged Mac sales
at 2.5Million units), and as the worldwide iPhone roll-out continues to 70
Countries and beyond in the remainder of the year, the sales figures for the
device will continue to climb.
And if they ever get that deal with China
Mobile worked out and unleash the iPhone to 600Million more subscribers, watch
out!
Disclosure: Author owns AAPL