McDonalds Product Placement Ruins Journalism
As I mentioned on
The Panelist...
I have to respect any consumer products company that is innovative in its
marketing. First McDonald's knocks over Starbucks (SBUX - $14.54) with
competing coffee. Now they trick the Meridith corporation into accepting
innovative product placement no self respecting journalist would take. According to the New York Times, KVVU News in Las Vegas is
accepting product placement during newscasts. While I can't blame McDonalds (MCD - $58.37) in this
case for working hard and clever, I have to shed a tear for American journalism.
KVVU is owned by the Merideth Corporation (MDP - $27.51). I do
not own it and am not very interested in buying it. Bad judgement may have
something to do with why MDP trades at a low P/E of 8 and McDonalds clever
marketing put over on naive journalist may be why it has a higher P/E of nearly
16. Of Starbucks, McDonalds and Merideth, I'd rather buy
McDonalds.
Disclosure: I own Starbucks. I do not own Merideth
Corporation or McDonalds.
ThePanelist.com is a
website that analyzes ethical investments.
The above story is the opinion of the author only and it does not reflect
iStockAnalyst opinion. Further, the author is not personally advising you
regarding the suitability of the story for your investment needs. In no event
iStockAnalyst will be liable for any loss or damage including without
limitation, indirect or consequential loss or damage, or any loss or damage
whatsoever arising from or arising out of, or in connection with the use of this
information. Please consult your investment advisor before making any investment
decision.
