27% of Checker Auto Parts Stores say Specials Don't Increase Business
CSK Auto Inc. (Checker Auto Parts) was profiled by Tickermine today.
This was in light of the company announcing a decrease in net sales of
2.5% or $11.9 million from is first quarter of 2007. We consulted 30
stores around the country and asked what specials were offered this
week? Do these attract more customers? What product or services are you
selling a lot of this week and are your customers fretting about the
economy or weak housing market? All 30 locations ran specials this
week. These ranged from “buy three tires, get one free,” to specials on
motor oil and discounted tools. We thought that it was positive that 22
respondents or 73% of those be interviewed said business had ramped up
as a result. Only eight people or 27% reported no change in customer
traffic. Motor oil was selling well for 20% of those polled. 10% cited
tire compressers as their best seller. Seven percent cited the Motorola
Hands Free Speaker, while another 7% mentioned specials on brakes. 67%
of those interviewed said they customers weren't fazed by the weak
economy or the housing market crisis. Business just seemed the same for
this lot but 10 people 33% said their customers seemed perturbed. And
respondents at all 30 locations said their location was older than a
year.
Oil Change/Tune Ups Sell Great at AAP stores but brakes, hoses and batteries not so good
We interviewed Advance Auto Parts, Inc this week. This was after
analysts said they maintain their "hold" recommendation on the auto
parts stores until costs are contained and same-store sales improve. 35
stores around the country were approached and asked if they offered
services as well as parts, what is most often purchased by customers
(maintenance or parts?), how busy are they and what specific parts or
services do they sell mostly right now? 34% of those we interviewed
said they offered service and parts at their stores. 60% said they
offered parts only, while only 6% said their store only offered
services to their customers. 43% of those we consulted said their
customers mostly came in for maintenance products such as anti-freeze,
oil, lubricants and wiper blades. 49% of those we interviewed said
customers were buying parts (i.e. alternators, hoses, belts and
brakes.) When we asked how business was now compared with a year ago,
seven people or 20% didn't have a clue. 66% said business was just the
same, so no impact from the economy whatsoever. While 14% felt that
business was up. And when we asked what specific parts sold well in the
stores, 17% of respondents said batteries were the biggest seller, 14%
said that brakes sold best, hoses were cited by 11% of those we
interviewed, while oil change/tune-ups were cited by 46% of those
polled, so clearly the best selling item.
Roomba Robot Vacuum Given the Thumbs-Up
94% of
appliance stores surveyed by Tickermine this month including Best-Buy,
Sears, and Radio Shack, sell the Roomba vacuum by IRobot Corporation.
Employees at 84% of the stores interviewed around the country stated
that the Roomba was the best robot vacuum cleaner, with 40% selling 1-2
per week. The majority of stores (60%), however, told Tickermine that
they sell at least 1-3 Roomba robot vacuum cleaners per day.
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