New Balance is Very Uncool with Teenagers, Survey Says
The Finish Line, Inc., the sports shoe store, was polled by Tickermine
soon after the retailer promised to expand its headquarters and add 180
more staff. We asked which shoe brand teenagers buy the most? Which
brand is requested that you don’t currently carry? Is store traffic up
or down compared with before? Are there more or less sales and how much
do most customers spend on shoes? Nike hails as the most popular
teenage brand according to 71% of those interviewed. Converse and then
Adidas were each cited by 11% while New Balance was mentioned by 6%.
Forty three percent said no specific non-stocked brand was requested
but 6% mentioned Fubu, another 6% cited Asics and 11% mentioned Vans.
Most people, 43%, said business was up. 34% said it was the same and
23% said it was down. Even so, 72% said their stores offered more sales
than before. 14% offered less and another 14% said sales were the same.
And 66% of customers spend less than $100. 20% see customers spend
$145-$200 and 17% spend $100-$125.
Wait-times Increase This Month at Cheesecake Factory
Tickermine interviewed employees of twenty-six Cheesecake Factory
restaurants and found that the average wait time for a party of two is
between 15-25 minutes at 38% of the restaurants polled. Customers wait
30 minutes at 35% of the restaurants and will wait less than 10 minutes
at 23% of the restaurants surveyed. Eleven (42%) restaurants reported
that the average check size for a party of two is between $40 and $50.
Five (19%) restaurants reported the average check size over $50.
Employees at twenty (76%) restaurants reported that customers order
cheesecake at least 50% of the time. When asked whether the restaurant
was busier this month compared to last, fourteen (54%) said yes.
Competitors Steer Clear of Apple's iPhone
Sprint,
Verizon, & T-Mobile retail stores interviewed by Tickermine do not
carry Apple's iPhone and have no plans to carry the device in the
future. Of the 32 stores surveyed across the country, 41% said that
LG’s Voyager was as good or similar to the iPhone. Other phones stated
as comparable to the iPhone included Sumsung’s Instinct (16%), Blast
(9%) and LG’s Dare (9%).
67% of Shoe Carnival Stores Beef Up their Discounts
Shoe Carnival was profiled by Tickermine researchers this week on which
were the top three selling brands, which brand teenagers were
gravitating to, which brand was being requested that the retailer
currently didn’t stock , and how was store traffic this past few weeks?
We sampled a decent cross-section of 30 stores in varying states. The
top three items cited were Nike, Sketchers and any brand making
sandals. Teenagers like Nike the best, say 47% of respondents.