Emerging markets are the place for investment bankers to wheel and deal
during the next couple of years, as bankers in Asia, the Middle East and Latin
America earn an increasing share of investment banking revenue.
Emerging markets share of investment banking revenue has increased both in
percentage share and total value over the past few years. In 2005,
investment-banking revenue from emerging markets accounted for almost $40
billion, or 16% of the global investment-banking revenue total. Those figures
increased to just over $78 billion, a 21% share of the total in 2007.
Emerging markets’ share of investment banking revenue will soar to 28%-30% by
2010, according to McKinsey Quarterly. And depending
on how quickly the global financial markets recover, emerging markets will see
investment banking revenue growth from $40 billion to somewhere between $90
billion and $115 billion in the five-year period of 2005-2010.
McKinsey’s overall thesis - that emerging markets are coming to represent an
increasingly important source of investment banking revenues - appears correct.
Emerging market economies are generally growing economically much faster than
the West, so opportunities for companies are greater and an increasing
proportion of the merger business is happening there.
With high Asian savings rates, current account surpluses, and the piling up
of petrodollars, emerging markets represent much of the world’s savings pool.
So, it’s not surprising that emerging market investment banking business is
growing rapidly, both in absolute terms and as a percentage of the global
total.
So we should all rush out and buy Goldman Sachs Group Inc. (GS), right?
Not so fast.
First, Goldman Sachs has had huge successes in a number of emerging markets,
notably China, but its main business remains with U.S. and European Union
companies, and that’s not going to change. Even if its emerging markets business
were to expand, it could never be big enough to provide more than a modest
uplift over the gloomy prospects for investment banking business
domestically.
Second, Goldman Sachs and the rest of Wall Street are hopelessly
uncompetitive in terms of costs and fees. They can be undercut, and fairly
easily.
Wall Street firms have a habit of relying on superb connections to get the
mandates and a dedicated team of top quality salesmen to sell the paper. But
with emerging markets being largely separate from the United States and EU, the
big Wall Street houses don’t necessarily have the local connections they need.