You got your East Coast news. You got your West Coast news.
Something about the cratering US financial system going on out there on the isle of Manhattan, sources tell me. Meanwhile, here on the Left Coast, it's round 74 of Google and Yahoo. GooglyHoo is giving lots of people a case of the hives, an itching reaction in search of a rash.
The latest scratcher is the World Association of Newspapers. Today, it denounced the proposed Google/Yahoo search "cooperation" deal as anti-competitive. For good measure, its statement released lots of frustration about newspaper companies' diminished standing in this new world order in creation. In part, WAN points out that of the $48 billion in online advertising revenue that Google has collected since 2001, less than one-third of that has been shared with online publishers. Those big numbers are of course the ones that hurt, more than the cost-per-click impacts of GooglyHoo.
So nine quick questions on the boiling Google/Yahoo cauldron:
1. Who gave the pile-on signal? Now, according to Bloomberg,
the EU is joining the fray, asking for a few Yahoo and Google documents
(no, not Google Docs). That makes the Department of Justice, eleven
states and the EU. No word yet from Bruce Sherman.
2. Why is the inquiry only about Google's search dominance? Yes, it controls 70%+ of the paid search market, but it's goals are clearly global ad dominance. It has made forays into print newspaper, print magazine and broadcast advertising. It bought YouTube, becoming a major video ad player. It bought DoubleClick, planning a major move into the display market. So on the sell side, it will be able to offer integrated packages of advertising -- a little search, a little display, a little pre-roll -- to ad buyers. While today, much of advertising buying is segmented by type, I've got no doubt that there's a Starship Enterprise console out there in the ad buyer's future, with audience targetable, using various types of advertising through a single interface. Without legal roadblocks, today, you'd have to bet that the console would be branded "Google." Shouldn't DOJ ask P & G, GM and Walmart (all companies that have criticized the Google/Yahoo proposed combo) about Google's wider ad role?
3.
