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Estee Lauder Is Rated A Sell
By: Bobs Advice for Stocks   Saturday, October 04, 2008 9:07 PM

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This morning with stocks climbing in anticipation of the House approval of the $700 billion bail-out (?rescue), I picked up my 5th new position, Global Payments (GPN) which I wrote about here on this blog in an earlier post.

Moments later I realized that my Estee Lauder (EL) was now hitting a sale point with an (8)% loss after my initial purchase.  I went ahead and sold my 140 shares of Estee Lauder (EL) at a price of $45.532.  These shares had been purchased just weeks ago on 8/14/08 at a cost basis of $49.93/share.  Thus, I had a loss of $(4.40) or (8.8)% since my purchase triggering (manually) my sale of the shares.  EL actually rebounded slightly after my sale, closing today at $46.13, down $(2.12) or (4.39)% on the day.

With my own sale of these shares, and with the fundamentals of the entire market more uncertain, I cannot reduce my 'rating' to just a 'hold', thus,

ESTEE LAUDER (EL) IS RATED A SELL

Now, once again under my 5 position minimum, I literally have a 'permission slip' to be adding a new position to my portfolio.  Generally after a sale on bad news I would be 'sitting on my hands' but in this case, I shall be looking for a new stock to purchase.

I shall do this Monday, pending an improvement of the overall market tone.

Meanwhile, I shall sit back, lick my wounds, and be simply amazed at the incredible volatility in stock prices we are witnessing.

Have a good weekend everyone!



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The above story is the opinion of the author only and it does not reflect iStockAnalyst opinion. Further, the author is not personally advising you regarding the suitability of the story for your investment needs. In no event iStockAnalyst will be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from or arising out of, or in connection with the use of this information. Please consult your investment advisor before making any investment decision.
  
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