Whenever I write or speak in front of a group of people and feel the need to
apologize for my message, I am usually right. This usually happens for two
reasons.
First, I am likely saying what people don’t want to hear; and second, because
the message goes contrary to common opinion. So I am probably right about what I
am about to say, as I am getting this tingly “don’t shoot the messenger, please”
feeling while I am typing this: The global slowdown (and the key word here is
‘global’) is just starting and will last longer than most expect.
Until just a few months ago, the slowdown was taking place in the developed
world: the U.S. and Europe. The developing world (China, India, Russia and Latin
America) appeared to be marching to a different economic drummer. Those
countries appeared be insulated from their biggest customers’ economic problems
in the developed world. Suddenly in September, developing economies were not
tone deaf anymore and started to march to the beat of the developed world’s drum
and their economies joined up with the rest of the developed world and embarked
on the decline.
Developing economies had an incredible decade of growth, but this growth is
behind them, not in front of them, at least for awhile. An unstoppable growth
train, mighty China, is derailing. The Chinese purchasing managers’ index fell
from 47.7 points to 45.2 points in October, the steepest monthly fall and the
lowest point since the index was started in 2004. Meanwhile, a government-backed
survey of manufacturers dropped 6.6 points to 44.6 in October, also a record
fall.
How much trust would I put in these numbers? Not very much as they are
reported by a communist government, in a country where the expression “don’t
shoot the messenger” has a different and more literal meaning. Anecdotal
evidence from Chinese companies or companies doing business in China bears a lot
more weight than government statistics that will likely lag reality by months
(if not longer).
Here is some anecdotal evidence pointing to the actual severity of a
slowdown. Unsold car inventories hit a four-year high, producers are defaulting
on commodity orders as the demand for their products is not materializing;
commercial and residential markets began to resemble their counterparts on the
coasts in the U.S.; airlines started losing money as global travel declined; and
the list goes on and on.
The longer a boom lasts, the deeper and wider it morphs into the economic
system, and the more dire the consequences of its fallout. Take the U.S. housing
and credit bust. It is not just limited to houses and subprime mortgages.