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Old Habits Back in Vogue
By: Financial Armageddon   Monday, November 24, 2008 11:28 PM
Symbols: AXP, JCP, MA, NILE, TGT, WMT
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Banks and credit card processors have long predicted that digital money would eventually supplant currency as the primary medium of exchange. Of couse, that was before the credit bubble burst and people realized that the modern day variant made it way too easy to spend more than you could afford. With ancient habits like saving for a rainy day coming back into vogue, is it all that surprising that others are as well? The Associated Press gives us the details in "More Customers Resume Using Old-Fashioned Cash"

Cash or credit? For more Americans, who have already maxed out their credit cards or are just trying to manage their spending better in the tough economy, the answer is increasingly the old-fashioned one.

Retailers like Wal-Mart Stores Inc., Target Corp. and J.C. Penney Co. are noticing a marked shift away from credit cards in favor of cash and debit cards. A big factor is less credit available as major card issuers cut spending limits and raise fees even for customers who pay their bills on time.

The shift ends Americans' long love affair with credit cards and is one of the changes in consumer behavior that has emerged since the financial meltdown that could depress consumer spending this holiday season and affect shoppers' habits long afterward.

Particularly during holiday seasons past, shoppers could count on a pile of plastic to give them the extra financing needed to splurge on presents before they had to face the bills in January or later.

But even when the economy recovers and credit loosens up, analysts say Americans — shaped by what could be a deep and long-lasting recession — are likely to stick with buying only what they can afford just as their parents or grandparents did after the Great Depression.

"I think this is a new way of life," said Robert Smith, of Loves Park, Ill., who along with his wife has been using cash and debit cards to finance their spending, including vacations, since they paid off their credit card debts in July. "I like to be able to know that we paid for something.


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