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Sirius XM Launches Show With Bobby Flay
By: Tyler Savery   Tuesday, January 06, 2009 4:26 PM

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Satellite Radio subscribers can tune into some savory content delivered fresh from chef Bobby Flay. Flay, the man responsible for Mesa Restaurants, Bobby’s Burger Palace, and Bobby Flay Steak will begin airing a regular show beginning January 8th. The show is not only about food. Subjects covered will be food, style, dating, sports, and just about everything that will help guy’s navigate through life. Consider it a Flay buffet.

SIRIUS XM Radio (Nasdaq: SIRI) announced today that Bobby Flay, the renowned chef, restaurateur, award-winning cookbook author and television personality, will host Bobby Flay Radio, an exclusive five-week series of live call-in shows on which he will explore the essentials of good living for men of all ages and backgrounds.

“I love the energy and fast, fun pace of live radio and look forward to interacting with SIRIUS XM’s listeners and sharing my philosophies for living life to the fullest,” said Flay. “With the right attitude and a few key ingredients every guy out there can enjoy the good life — no matter what.”

“Bobby Flay’s talent, innovation and passion for food and life have transformed American cuisine, won rave reviews, and extend well beyond the kitchen,” said Jeremy Coleman, SVP, Talk and Entertainment Programming, SIRIUS XM Radio. “His natural style, humor and ability to inform and entertain make him the perfect fit for SIRIUS XM. Bobby Flay Radio is an exciting new venture for us and for his millions of fans.”

A diehard sports fan, Flay will welcome his longtime friend and sports consultant “Larry K” on the air to make predictions and riff on their favorite teams and players. On each show Flay will construct the “simple sandwich of the week” in studio and share the recipe for the perfect culinary complement to the week’s big games. Flay’s wife actress Stephanie March will also join the mix and add the woman’s perspective to the guy talk. In addition, March will contribute “The Culture Hour in a Minute,” a short attention span wrap-up of the week’s current events and entertainment news.

Bobby Flay shares his knowledge and enthusiasm for food through his numerous acclaimed restaurants, television shows and cookbooks. He is internationally renowned for his signature style of cooking, combining the vibrant flavors of the Southwest and a masterful command of the grill. In 1991, at the age of 25, Flay opened his flagship Mesa Grill restaurant in New York City. In 1993 he opened Bolo, which was awarded a rare three stars by The New York Times. Flay’s restaurant empire today includes seven restaurants including Mesa Grill in New York, Mesa Grill at Caesars Palace in Las Vegas and on Paradise Island in the Bahamas; Bar Americain in New York City; Bobby Flay Steak in Atlantic City; and two outposts of Bobby’s Burger Palace, in Long Island and in New Jersey.

Flay has authored numerous bestselling cookbooks, including Bobby Flay’s Grill It! (Clarkson Potter, 2008) and Bobby Flay’s Mesa Cookbook: Explosive Flavors From the Southwestern Kitchen (Clarkson Potter, 2007). His ninth cookbook, Bobby Flay’s Burgers, Fries and Shakes (Clarkson Potter), will hit bookstores this April. Since debuting on The Food Network in 1994 Flay has continuously hosted programs including Throwdown! with Bobby Flay, and he is a featured Iron Chef competitor on Iron Chef America. He is the lifestyle correspondent for CBS’ The Early Show and CBS Sunday Morning. Flay is a born and bred native New Yorker and continues to live there with his wife, Stephanie March.

Position - Long Sirius XM


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