The days of shouted orders and crumpled trade tickets on vast floors jammed
with frantic stock traders are numbered.
Turns out the human faces of Wall Street are rapidly being replaced by
nondescript computer technicians quietly monitoring speedy rack-mounted
servers. They execute billions of trades daily in placid data centers located
in remote locations far from the high rises (and high rents) of Manhattan.
Based on technology known as electronic communications networks (ECN), these
new trading platforms allow traders to bypass the big exchanges and match buy
and sell orders online.
The trend has triggered a wave of consolidation among major stock exchanges
around the world that is expected to gain momentum as they struggle to compete
against a barrage of emboldened upstarts.
But the markets may see newcomers grab even more market share before the big
boys can contain the damage.
It’s a new paradigm that has shaken the markets and toppled the established
worldwide bourses from their lofty perches, changing the very nature of the
securities business.
Reform Laws Create New Trading Platforms
After a deluge of complaints, federal regulators in 2007 approved new rules
ordering brokers to route their trades to the cheapest exchanges, as opposed to
the most convenient. Similar regulations were enacted in Europe, as well.
Almost immediately, a number of small but sophisticated market exchanges
sprang up, and the interlopers quickly began to poach business from the major
players.
In the United States, the newly minted Bats Exchange, just three years old,
now commands approximately 12% of all U.S. volume. In Europe, Chi-X, burst onto the scene 18 months ago, after new European
regulations took effect. Turquoise, another upstart, was launched at the start of last
September.
Even Nasdaq OMX (NDAQ), which has been "floorless" - all electronic - since its
inception in 1971, is busy grabbing customers from its traditonal Wall Street
brethren. Nasdaq now trades more New York Stock Exchange listed stocks daily
than the Big Board itself.
And even though they are just starting to gain traction in Europe, the latest
data suggests the smallfries have been taking big pieces of market share,
particularly from the London Stock Exchange.
"People used to talk about each stock having a principal exchange," Daniel
Mathisson, managing director in charge of a Credit Suisse Group AG (CS) division
that uses computers to direct trades to the lowest-cost exchange, told
Forbes.com. "Now the trading’s going all over the place, and there is nothing
to stop that trend."
These new competitors grab market share by harnessing the fastest computers
in the business.