An Open Letter to Lawrence Summers and Timothy Geithner about GM
Over the weekend, the administration forced General Motors Corp. (
GM) CEO Rick Wagoner to resign (the CEO was "anti-bankruptcy"), and gave GM 60 days to put a viable restructuring program in place. Bondholders must share more of the burden, and a "structured" bankruptcy could occur. The government will provide funds to GM in the interim period, and funds are being set aside to back up warranties.
GM's presented "plan" would not make the company viable even if the economy recovered. Lately, 7,500 more employees have accepted buyouts.
Let me discuss what "CHANGE" is needed. The new CEO should be nothing more than an interim CEO:
"CHANGE" 1 -- The new CEO must hate SUVs and have a passion for AFVs (Alternative Fuel Vehicles). This CEO should be willing to allow a $30,000/vehicle tax on SUV's to price them out of the market and use this to subsidize AFV's by at least $20,000 per vehicle. It's time to make SUVs extinct and turn the Chevy Volt and other AFVs into rolling iPhones.
The time to focus on 35+ MPG cars is now and not when gas goes to $5/gallon.
"CHANGE" 2 -- Allow consumers to deduct auto interest and the government guarantee auto loans for selected high MPG cars and AFVs. If consumers want gas guzzlers, or cars with non-American parts content over 25%, they cannot deduct their interest and must rely on crippled banks for financing. In other words, they are relegated to the used car market.
"CHANGE" 3 -- File bankruptcy now and take the UAW to the Supreme Court. Eliminate all pension and health care benefits just like the Japanese transplants do. This will lower car costs dramatically. Tear up all supplier contracts, particularly with flowback companies such as Delphi.
Settle liabilities and debts for pennies on the dollar. Think of the US Government as a DIP financer, not an owner of GM. Hopefully, this will keep GM from becoming the AIG of Main Street.
"CHANGE" 4 -- Get creative with marketing. Copy Hyundai's "return the car if you are unemployed" program. They are having great success and their sales are up in the US.
Separate the dealerships from the rest of the company and allow them to service their own markets creatively and independently. Guarantee all parts and service for existing and future GM car owners.
"CHANGE" 5 -- Get global. Get a CEO who has lived in a foreign country. The growth is in India and China, whose sales were up 20-25% in the past month. China is now the largest new car market in the world. Start forging alliances with producers in Europe and Asia that can help tap into these foreign markets and ultimately be buyers for the Big Three when markets improve.
"CHANGE" 6 -- Rick Wagoner is only the first management change. There should be at least 50-100 of the top people following as well. Replace them with people with non-automotive backgrounds who can think creatively. Auto innovation is occurring in Silicon Valley, not in Detroit.
"CHANGE" 7 -- Implement tariffs and quotas to protect these companies in the short run and force producers such as Toyota (
TM) and Nissan (
NSANY) to make all their vehicles in the US. They will hire displaced workers from the Big Three.
"CHANGE" 8 -- Focus on key brands and do them well. This includes the Chevy (Malibu, Cobalt, Trailblazer, Silverado, Impala, Tahoe, HHR), GMC Sierra, Pontiac G6, Saturn Vue. Get rid of all other brands and models. They lose money and are a drag on the company.
Overall, these 8 steps will be needed to make this "CHANGE WE CAN BELIEVE IN."