Wednesday, April 8, 2009
by Martin Denholm, Managing Editor, Smart Profits Report 

Tuesday afternoon’s closing bell on Wall Street didn’t just signal the end of the trading day. 

It also rang in the start of first-quarter earnings season. 

Alcoa (NYSE: AA) had the ominous and unenviable task of being the first of the Dow Industrials to step up to the plate. And like a tubby first baseman who’s spent the winter off-season shoveling down junk food, Alcoa swung and missed. Badly. 

Already waddling around with debts of more than $10.5 billion, America’s largest aluminum producer reported further loss of half a billion dollars for the quarter (59 cents per share), as sales plunged by 41%. As a sign of how hard the recession has bitten the company, it compared to net income of $303 million (37 cents per share) in Q1 2008. It was the company’s first consecutive quarterly losses since March 1994. 

The news wasn’t a surprise. As the recession squashes aluminum demand, prices have plummeted around 50% over the past year. At current levels, 70% of the aluminum industry is unprofitable, according to Svein Richard Brandtzaeg, CEO of Europe’s second-largest aluminum producer, Norsk Hydro. 

And with Alcoa projecting a further 7% drop this year, it’s already laid off 13,500 workers and slashed production by 20% since mid 2008. Just last week, it announced that it will shut down half its out output (120,000 tons worth) at a factory in New York. 

So is Alcoa’s news a sign of things to come this earnings season? 

The Current Earnings Season In Context 

Let’s set this earnings season in context… 

It comes amid a sudden, surprising shift in investor sentiment. Out with the fear and panic that gripped the stock market during its winter of discontent. In with a frenetic four-week bout of buying to relieve oversold conditions.