(By Horacio Marquez) Campbell Soup Co. (NYSE: CPB) traces its origins back to 1869.  This company has been around forever, and it has used its time well. 

Campbell Soup has survived and thrived through the Great Depression of the 1930s, both World Wars, and every single one of the challenges and setbacks that the U.S. economy has suffered since.  The magnitude of this accomplishment is almost unthinkable.

I have been following Campbell Soup for almost a decade, mainly as a fixed-income play.  Its reliable earnings and very strong cashflow allow it to pay a very attractive 3.6% dividend, which is very secure, given that it represents just 30% of the company’s earnings. 

Also, this “Old Faithfull-like” revenue stream that grows steadily over time allows Campbell to repurchase stock recurrently, boosting earnings per share.  And the  company’s undisputed dominance in soups and its strong positioning in other products – like Swanson broth and canned poultry, V8 vegetable juices, Chunky chili, Prego and Pace sauces – command almost 25% operating margins, which lead all its peers, including superb competitors like General Mills Inc. (NYSE: GIS), Kellogg Co. (NYSE: K) and H.J. Heinz Co. (NYSE: HNZ). 

The only place Campbell Soup has been lacking is in its growth, but that is about to change.
On May 26, Campbell Soup announced it the signing of a distribution agreement with the largest consumer staples distributor in Russia and Eastern Europe: Coca Cola Hellenic.

Coca Cola Hellenic, which is currently distributing in the Moscow region for Campbell Soup, will enlarge distribution to more than 100 cities and twelve regions across Russia, beginning in August. 

The immensity of this step cannot be missed as the company clearly points out:

“Soup consumption in Russia is more than double that of the United States, where U.S. consumers eat approximately 14 billion soup servings per year.