In the true traditions of in depth analysis I did a simple survey on Google Trends for the search term "sucks" and an associated company name. I initially wanted to look for attitutes to Google's Adsense program but there wasn't sufficient data to return an answer (censorship or simply a win-win product?), so the search was broadened to improve results.

The first comparisons were between Google, Microsoft and Yahoo. Google experienced the most 'suckage' by virtue of its size. The 2008 spike may have corresponded to the changes in its advertising TOS, but it didn't appear to impact the company over the long term and in general, the company has been irking people less since the start of 2006



Microsoft has been steadily improving while Yahoo has headed in the other direction; one only has to look at the comparison in the two's stock price to see how each has fared with investors.



The rise and fall of Crocs (CROX) has made for interesting viewing (assuming you hadn't ridden it up and back). Crocs peaked in search during July 2007 before plummeting; interesting headline from September 17th which came a month before the stock price collapsed.





Unfortunately, applying the 'Sucks' thesis to teen fashion didn't return an awesome list of results.