Today we are analyzing the qualitative part of Britannia Industries, the Indian biscuit major. I have selected Britannia Industries as the first to this series by considering their monopolistic business position in India and operating efficiency to keep their head up all the time. Whether the economy going through inflation or deflation stages, business of Britannia will be intact and also growing consistently by the support of above qualities. If you go through any business news paper, you can understand the innovations Britannia Industries taking to manage their leadership position in the market intact. Of course, there are other companies operating to the same segment but, Britannia made it difficult to beat them in India.

To identify the popularity of Britannia products, just move to the next shop, anywhere in India, whether it is rural, remote or in a city, you will be able to find their products there. Yes, the network of Britannia enjoying similar or more efficient than India Post. They never failed to mark their presence in each and every corner of India and make people aware about their products time to time, through excellent advertisement ventures.

Taking the debt part of this company, investors are in safe side because, Britannia Industries having debt less than one year net profit of the company. It indicated, company not even required to spend its one year net profit to pay off all its debts to be a zero debt company. If you look into the sales part, you can feel tremendous year to year sales growth. Net profit, per share earning and book value also shows strong year to year growth to support meeting major value investing criteria. Through its defensive nature and consistent dividend history, company being more and more attractive for investors from India or abroad.

Britannia Industries have well dedicated management team to efficiently lead the company always to the next level. Recently introduced tiny biscuit packs are the best example on their timely, innovative approach by considering the possible market changes. In other words, they better know the nerve of Indian market. Such efficiency certainly helps Britannia to hold their leadership positions in the market for long term.

Leading by Britannia's ever top brand TIGER, company enjoys number of well known biscuits brands for Indian public.