2009 Ad Spending – Not So Good
By:
Chris Wednesday, September 02, 2009 9:41 AM
The Nielson Company provides valuable market research (demographic breakdowns of an audience, socio-economic factors) for any consumer driven company. Here’s an excerpt from their report on YTD 2009 Advertisment Spending:
U.S. ad spending fell 15.4% in the first half of 2009, according to data released today by The Nielsen Company. A total of $56.9 billion was spent on advertising in the first six months of the year, more than $10.3 billion less than the same time period in 2008.
The automotive industry was the top spender ($3.68 billion), despite a 31% cut over last year. Local auto dealerships – also a perennial top-10 spending category – cut its ad budget 26% through June this year.
Via Infectious Greed
A 31% drop in spending by the autos shouldn’t be surprising, but that’s brutal.
Finally, here are the type of Ads we can look forward to watching this football season:
One has to wonder if businesses are moving away from TV advertising altogether, and relying on the “clicks” of Google to bolster business.
Here’s the full report. 
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