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Decker (DECK) Over Under Armour?
By: Ockham Research   Wednesday, October 14, 2009 2:49 PM

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"Under Amour's men's apparel has run out of growth opportunities. The company gets 35% of its men's apparel sales, which in total comprise 53% of its revenues, from compression and while Under Amour's done a lot to broaden athletes' use of compression, it's now seeing a lot of competition from other players like Nike and Champion… At Deckers the five largest customers accounted for 30% of worldwide sales in 2008. Under Amour's banking on two customers — Dick's and Sports Authority. 31% of their net revenues in which means that Under Amour's has much less control over its own destiny…Plus Uggs have continued to gain market share at Nordstroms. Just ask yourself this question, who would you rather have selling your products? Dick's, Sports Authority, or Nordstrom?…

Ugg sales have been accelerating on a weekly basis. I'm told this is a great season for Uggs. U.S. Uggs's sales growth should be up 15% year over year… Under Armour on the last quarterly conference call the company said they expect revenues for the second half of 2009 to decline by 8%. Under Armour also said it's going to mark down some of its current products…I think Deckers is clearly the better company on all counts. Only trading tone times expected Under Armour trades at a huge multiple of 26 times earnings. Deckers is cheaper when you count for Under Armour's higher projected growth rate. Deckers up 6%. Under Armour's already up 23%. You missed the Under Armour trade.


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The above story is the opinion of the author only and it does not reflect iStockAnalyst opinion. Further, the author is not personally advising you regarding the suitability of the story for your investment needs. In no event iStockAnalyst will be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from or arising out of, or in connection with the use of this information. Please consult your investment advisor before making any investment decision.
  
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