For all the analysts and pundits in the financial media, there is still no better judge of a company's health and future prospects than the owners and executives of those companies themselves, along with major institutional shareholders.

That's why insider buying and selling is a critical piece of data that is monitored by people who invest for a living.

As part of our continuing efforts here at The Tycoon Report to level the playing field between individual investors and the fat cats on Wall Street, we're keeping you informed -- on a daily basis and at no cost whatsoever -- of the most significant insider buying and selling.

Below is a weekly re-cap of the past week's activity of important insider buys and sells. We aim to publish this re-cap every Monday, and it can be accessed in your e-mail issues or on the Tycoon Report Web site.

Very important note:  While these re-caps are available on the Tycoon Report Web site, if you want the most timely information we provide on insider buying and selling, be sure to read the e-mail issues that we send each weekday morning.
   
SELLS


Best Buy (BBY)

Chairman Richard M. Schulze SOLD $2.4 million in shares. View details.


Gilead Sciences (GILD)

Chairman & CEO John C. Martin SOLD $4.5 million in options. View details.


Helen of Troy (HELE)

Chairman, CEO & President Gerald J. Rubin SOLD $1.3 million in shares. View details.


Hot Topic (HOTT)

CEO Elizabeth McLaughlin SOLD $1.8 million in options. View details.


Macy's (M)

Chairman, President & CEO Terry J. Lundgren SOLD $5.8 million in options. View details.


Molson Coors Brewing Co.