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All-Time High For Amazon (AMZN) Has Option Traders Raising The Bar
By: Andrew Wilkinson   Monday, October 26, 2009 5:27 PM

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" title="AMZN : Stock Quote, News and Research" class="showrtquote">AMZN - Amazon.com, Inc. – Shares of the online retailer surged to an all-time high of $125.44 during the trading session. Investors exchanged approximately 241,000 option contracts on AMZN by 3:00 pm (EDT), which represents about 41% of the total existing open interest on the stock of 591,993 lots. Bullish investors expecting Amazon to rally even higher purchased 7,000 calls at the November 135 strike for an average premium of 1.84 apiece. Optimism spread to the higher November 140 strike where 2,800 calls were picked up for 1.05 each. Super bullish traders looked to the highest available strike price in the front month – the November 150 strike – to purchase 1,000 calls for an average premium of 31 cents per contract. Shares of Amazon.com rallied 36% to reach today's intraday high of $125.44, climbing up from an intra-week low of $91.98 on Thursday October 22, 2009. Investors holding calls at the November 135 strike will profit by expiration if shares of AMZN gain 9% over the high of $125.44 to breach the breakeven price of $136.84. Finally, near-term put options were also in demand by investors looking to lock in gains enjoyed during Amazon's recent run-up. Traders shelled out an average of 6.92 per contract to buy 3,100 puts at the November 125 strike.

" title="MU : Stock Quote, News and Research" class="showrtquote">MU - Micron Technology, Inc. – Option traders invested in April contract call options on the semiconductor manufacturer despite the 0.5% decline in shares to $7.41. It appears some 9,200 calls were purchased by MU-optimists at the April 8.0 strike for an average premium of 1.08 per contract. Call-buyers apparently expect shares to rally significantly within the next six months. Investors holding the call options will profit by expiration if shares of MU rally at least 22.5% to the breakeven point at $9.08.

" title="ETH : Stock Quote, News and Research" class="showrtquote">ETH - Ethan Allen Interiors, Inc. – Home-furnishings retailer, Ethan Allen, experienced a more than 14% decline in shares today to $14.30 after the firm forecast a wider-than-expected loss of 21-23 cents for the first quarter. Analysts predicted an 8 cents per share loss before the firm lowered guidance last week. Long-term downside protection is in demand as traders picked up some 5,500 puts at the May 12.5 strike for an average premium of 1.76 apiece. Investors holding long positions in the underlying stock will find protection kicks in if shares slip beneath the lower breakeven point at $10.74. It could be the case that the puts were bought by traders holding no position in the ETH shares. These individuals are merely taking a long-term bearish stance on the stock to potentially profit from further declines. Shares must fall 25% from the current price for ETH-pessimists to bank gains by expiration.

AMR - AMR Corp. – The operator of American Airlines suffered a 6% decline in shares to $5.92 today. The share price erosion inspired some option traders to make bearish moves on the stock. Approximately 8,200 puts were scooped up at the December 6.0 strike for 61 cents per contract.


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