(By Keith Fitz-Gerald) With all the financial woes in the global economy, the worst thing an investor can do is to "freeze up." With all the ups and downs in the market, it's all too easy for investors to allow their emotions to take control. That's when the smallest mistakes turn into the biggest mistakes.
There's one antidote for this problem … remembering a few basic rules. Just embrace the 10 ideas that follow and you'll be in line to make some serious money in the months ahead.
Rule Number 1: Invest on the Right Side of Major Economic Trends:That old investing adage "Don't fight the Fed" serves as a good example here. Rising interest-rate environments make meaningful gains difficult to sustain – unless you know what to look for. Far too many investors got it wrong in the 2000-2003 and 2008-2009 periods by betting on growth stocks in a recessionary economy, and they're still getting it wrong. Those investors are likely to get burned again should the economy slow even more, despite the government-bailout and federal-stimulus efforts. Make sure to analyze all of the other major global trends, as well – and ride the ones that are truly unstoppable. You'll know them when you see them, because they'll have trillions of dollars in new capital flowing directly at them – investment plays in such areas as infrastructure, inflation, energy, food, and water (both supply and purity) are great examples.
Rule Number 2: Sell Your Winners: This may seem counterintuitive, but – if you want to succeed – you must sell your winners. Rule Number 6 – thinking like a plumber to prevent losses – is only part of the success equation. To be really effective, you have to take profits, too. That way, you get more capital that you can put to work. Think of it this way – Safeway Inc. (NYSE: SWY) regularly replenishes the inventory in its
Produce Department to keep it fresh. You should do the same with the "inventory" in your portfolio because, if you let your stocks sit on the shelf too long, they'll eventually go bad – just like fruit that's past its expiration date.
Rule Number 3: Always Sit in an Exit Row:This rule goes hand in hand with Rule Number 2. One of the most common problems investors have is not knowing when to sell. Sometimes, they'll let a big loss get out of control (which violates Rule Number 6) – or, worse, they'll notch a big gain and then sit on the investment so long that it sneakily turns into a loss. The bottom line is that, up or down, you should always have planned exit pointswhen you initiate a position – and enforce them with "protective stops,"adjusting them as prices move in your favor (but never when they go against you).
Rule Number 4: Your Broker is a Salesman.
