Join        Login             Stock Quote

MasterCard Allies With Next Jump

 April 12, 2010 10:39 AM

On Friday, MasterCard Inc. (MA) announced a three-year partnership with Next Jump Inc. a next-generation e-commerce company, in an attempt to enhance its payment solution services and deliver to the next-generation online shopping practice. According to the deal, MasterCard and Next Jump have strategically united for a three-year alliance whereby both the parties will mutually share the collective assets in the payments technology, e-commerce and digital marketing areas.

Since online shopping has become a popular and rapidly spreading practice among consumers due to ease of use along with flexibility and security of high speed transactions, the demand for online shopping and easy card payment options have increased by a huge extent.

Concurrently, MasterCard and Next Jump also launched the MasterCard MarketPlace, an innovative program that provides multiple facilities to the existing MasterCard consumer cardholders such as merchant discount offers, free or discounted shipping and other special benefits from a network of thousands of merchants across the U.S.

[Related -Mastercard Inc (MA) Q3 Earnings Preview: What To Expect?]

The alliance between MasterCard and Next Jump and the concomitant launch of MasterCard MarketPlace is an attempt to improvise the shopping experience of its customers by providing a user-friendly, secure and better-priced e-commerce solution. Through this new technological innovation, consumers can now achieve desirable, latest, hard-to-get or sold out products at decent pricing at their doorstep.

[Related -VeriFone Systems Inc (PAY): Buy This Leader In Mobile Payments On Its 55% Pullback]

Also, the merchant analytics from the Next Jump's e-commerce model permits merchants to re-direct their advertisement expenditure towards better pricing in return for guaranteed sales. This strategy is helpful for both the merchants and consumers involved in e-commerce, thereby creating ample growth opportunities for MasterCard and Next Jump, the providers of this innovative technology.

Hence, the alliance is strategically beneficial to both the organizations and will be helpful in providing improved efficiencies, customized shopping experience at modest prices. MasterCard continues to grow through a healthy product boutique and huge network.



Comments Closed

rss feed

Latest Stories

article imageBogle Says Indexing Destined To Win The Battle Of The Quants

Vanguard founder John Bogle gave a powerful speech last month at the Q Group’s Spring Seminar that lays out read on...

article imageVMAX and VMIN Poised to Be Most Important VIX ETP Launch in Years

REX Shares is launching two new VIX exchange-traded products on Tuesday in what is likely to be the most read on...

article imageThe April 29 Gold Triangle Breakout Update

If you’re just watching stocks, you may be missing this powerful Triangle Breakout surge in read on...

article imageSell In May, But It Is A Presidential Election Year

With May just around the corner, articles covering the "Sell in May' phenomenon are not in short supply and read on...

Popular Articles

Daily Sector Scan
Partner Center

Fundamental data is provided by Zacks Investment Research, and Commentary, news and Press Releases provided by YellowBrix and Quotemedia.
All information provided "as is" for informational purposes only, not intended for trading purposes or advice. iStockAnalyst.com is not an investment adviser and does not provide, endorse or review any information or data contained herein.
The blog articles are opinions by respective blogger. By using this site you are agreeing to terms and conditions posted on respective bloggers' website.
The postings/comments on the site may or may not be from reliable sources. Neither iStockAnalyst nor any of its independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. You are solely responsible for the investment decisions made by you and the consequences resulting therefrom. By accessing the iStockAnalyst.com site, you agree not to redistribute the information found therein.
The sector scan is based on 15-30 minutes delayed data. The Pattern scan is based on EOD data.