logo
  Join        Login             Stock Quote

Apple Or Google Stock To Buy ?

 February 04, 2011 11:59 AM
 


Apple (AAPL) says it has funded a study that proves its new iAd format, which shows advertising on iPhones and iPods, is much more effective than traditional television commercials.

The company, along with Campbell Soup (CPB), hired the Nielsen firm to spend five weeks comparing Campbell's iAds and television ads, reports AdAge. The bottom line: People were twice as likely to recall a Campbell's iAd than a Campbell's TV ad.

Even better: The people surveyed were more likely to remember the "Campbell's" brand and the messaging in the advertising. They were much more likely to buy Campbell's after seeing the iAd than those who simply saw the TV ad.

Apple is hoping to use the study as ammunition to persuade marketers to go with the iAd format instead of more traditional advertising venues. But what Apple wants in return is a lot: A commitment of as much as $1 million in media spending from a marketer.

Google (GOOG), which says its mobile ad network AdMob is getting more than 2 billion ad requests a day. That's a fourfold increase from a year ago, RCR Wireless News reports. Google says that a recent AdMob campaign involving Volvo led to a 240% increase in brand favorability and an 88% rise in purchase intent.

The big question in the industry -- and one immediately raised in comments in the AdAge story -- is whether people remember the ads mostly because they're on a cool smartphone. Is the iAd format really that effective, or are people just not used to seeing interactive ads on an iPhone?

There's no doubt that iAds, like other online advertising, are more interactive than television spots. People who saw the Campbell's iAd could click deeper into the Campbell's experience and see recipes, coupons and other links.

Apple went to all this trouble to get a respectable survey in hand because there are big bucks at stake here. In October and November alone, Campbell's spent $25 million on soup-related advertising in network and cable television, AdAge reported.
iOnTheMarket Premium
Advertisement

Advertisement


Comments Closed


rss feed

Latest Stories

article imageMBIA Inc. (MBI) : BTI's $12 a Tough Task

MBIA Inc. (NYSE:MBI) is doing well on a day stocks are struggling The guarantee insurance company is the read on...

article imageUrban Outfitters, Inc. (URBN) Q2 Earnings Preview: A Snug Fit

Urban Outfitters, Inc. (NASDAQ:URBN) will hold a webcast to discuss its second quarter of fiscal-year 2015 read on...

article imageEstee Lauder Companies Inc. (EL) Q4 Earnings Preview: Options Player Betting On EL’s EPS Looking Pretty

Estee Lauder Companies Inc. (NYSE:EL) will release fiscal 2014 fourth quarter and full year financial read on...

article imageHerbalife Ltd. (HLF): 3 Reasons To Pay Attention to Recent Insider Buying

Well, well, well… it looks as if boardroom buyers viewed the recent selloff as an opportunity to buy. read on...

Advertisement
Popular Articles

Advertisement
Daily Sector Scan
Partner Center



Fundamental data is provided by Zacks Investment Research, and Commentary, news and Press Releases provided by YellowBrix and Quotemedia.
All information provided "as is" for informational purposes only, not intended for trading purposes or advice. iStockAnalyst.com is not an investment adviser and does not provide, endorse or review any information or data contained herein.
The blog articles are opinions by respective blogger. By using this site you are agreeing to terms and conditions posted on respective bloggers' website.
The postings/comments on the site may or may not be from reliable sources. Neither iStockAnalyst nor any of its independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. You are solely responsible for the investment decisions made by you and the consequences resulting therefrom. By accessing the iStockAnalyst.com site, you agree not to redistribute the information found therein.
The sector scan is based on 15-30 minutes delayed data. The Pattern scan is based on EOD data.