My personal favorites includes the Godzilla-sized
"Mega Macs," which weigh in at 754 calories and contain a staggering 45.9 grams
of fat, and the "Mega Teriyaki" which, thanks to its sweet lemon sauce and
sugary teriyaki sauce, muscles up at 903 calories and 64.3 grams of fat all by
itself!
(And I’m being sincere in labeling these as "personal favorites" - because
they’re really tasty - even though I can practically feel my arteries clogging
up as I eat them.)
While I’m not a social scientist, nor do I pretend to have any special
analytical powers, I have spent long stretches in this region during each of the
past 20 years, meaning I’ve got plenty of anecdotal evidence that seems to
support the data.
For instance, many younger Japanese are taller than they were in the past.
When I first started going there in the late 1980s, I towered over most of my
Japanese counterparts. Now we stand eyeball to eyeball. My wife, who at 5'6" was
regarded as tall when she was growing up, is now average height.
In general, Japanese kids are also bigger, which is painfully evident -
literally - as modern-day children try to cram themselves into school desks
designed and installed in schools across that nation generations ago. Many
actually have to duck when entering and exiting buildings with ceilings and
doorways that are now too "low." Still others can’t sleep comfortably on
traditional tatami
mats, which were the measuring standard for hundreds of years, because the mats
are now too short.
With change, however, comes opportunity.
Companies that design, manufacture and sell comprehensive obesity-management
programs - not just games, or such one-off items as pedometers, scales and the
like -stand to make out big.
One such firm is Konami Corp. (ADR: KNM),
which we twice rode to profits (once 49.91% and then 39.31%) earlier this year
in our sister publication, The Money Map
Report. While most people know Konami as a video-game maker, the
company actually operates a string of health-care clubs and is at the center of
Japan’s new "healthy" movement.
Showing some real forward thinking, Konami has been able to market some of
its leading games, like Dance
Dance Revolution, as physical-education programs and medical devices. And
those products are now being adopted worldwide by frazzled physical education
teachers who find themselves faced with unmotivated, overweight kids. The
problem is particularly acute here in America, where as many as 17% of our
children are now obese, according to various studies.