Restaurant Survey Report: Chilis, Benihanas, Krispy Kreme, McCormick & Schmick's, Starbucks, Jack-in-the-Box
Wednesday, July 02, 2008 9:19 AM
Sectors: Retail/Wholesale
Symbols: BNHN, EAT, JBX, KKD, MSSR, SBUX
We asked whether lunch or dinner was busiest, what lures the customers in, which menu items sell best and how much the average party of two spends? Dinner was considered the busier shift by 19 respondents or 79% of those polled. Five people or 21% reported lunch as busier. All 24 respondents or 100% said their location had been around longer than a year and when asked what attracted their client base it was an even split between atmosphere and the menu (each were cited by 12 respondents or 50%.) Meals don't come cheap at McCormick and Schmick's. 14 respondents or 58% said a party of two spends $30-$50 and that was the lower end. Five respondents or 21% said $55-$75 was typical for a couple and another 21% of those polled said checks ranged from $85-$100. The Atlantic Salmon sold best (four mentions or 17%) and the rest were each mentioned twice or by 8% of those surveyed: Alaska Halibut, Filet Mignon, Jumbo Shrimp Pomodoro, Stuffed Salmon and the Grilled Tilapia. Business isn't exactly stellar all the same. Nine respondents or 38% reported brisker business to a year ago. 4 people reported it as less busy (17%) and 11 or 46% reported it as the same.

Starbucks Drip Coffee Sales Slow

43% of employees in a recent Starbucks survey stated that 30%-50% of their customers come in more than four times per week. Sales of plain drip coffee are weak, with 55% stating that drip coffee accounts for less than 10% of their sales, up from 34% in April. 75% of customers stated that they order a specialty drink rather than drip coffee, up from 71% in April.

Fast Food Chain Jack-in-the-Box Rate Lunch As The Busiest Time Of Day

Tickermine surveyed thirty-two Jack-in-the-Box fast-food restaurants around the country and determined that lunch was the busiest time of day at twenty-three (72%) restaurants. The introduction of the new Sirloin Steak Skillet has increased business at twelve (38%) restaurants and is the most popular menu item at five (16%) restaurants. The Bacon Ultimate Cheeseburger and the Jumbo Jack were equally ranked the most popular menu item at sixteen (50%) restaurants. Chicken Strips and the Chicken Club were the most popular items at two (6%) and three (9%) restaurants respectively. Twenty-seven (84%) respondents stated that these items had been offered on the menu for a long time. All (100%) restaurants had been open at that location for over one year.



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