The Worldwide Consumer Shellacking
Friday, July 04, 2008 4:30 PM
Sectors: Finance

Consumer prices are going up - as if there were a boom going on. Asset prices, lending, IPOs, and consumer confidence are all going down - as if there were a bust.

Yesterday brought news that “consumer delinquencies are rising.” Overdue home equity lines recently increased at their fastest pace since 1987, says the American Bankers Association.

Car sales are at a 10-year low. And SUV owners are getting “burned twice,” says a news item. Not only do they pay far more for gasoline than they expected to…now, when they go to trade in their tanks for a more modest form of transportation, they get less for it than they had hoped. Who wants an SUV today?

But think you’ve got it bad? Think again. Inflation in the Ukraine is running at 30% per year. In Latvia, it’s 18%. Egypt is suffering 16% inflation. And, oh yes…there’s Zimbabwe. The average worker’s salary in Zimbabwe is 15 billion Zimbabwe dollars per month. The poor fellows are billionaires, every one of them. But it takes 19 billion Zimbabwe dollars just to buy a pack of 10 cookies - if you find it. A pound of margarine is 25 billion.

Consumers are getting shellacked all over the world. So are investors. Europe’s stock markets are down nearly twice as much as Wall Street. And many foreign markets are down twice as much. China and Vietnam, for example, are both down more than 50% from their peaks.

And poor Japan! The world’s second largest economy can’t seem to get a break. The Nikkei Dow is having its “longest losing streak in 43 years,” says today’s financial news.

Readers will not let us forget that we’ve been a little sweet on Japanese stocks. Not because we think they will necessarily go up; we just feel sorry for them. Where else can you find a market where stocks have been going mostly downhill for the last 18 years? Where else can you find a place where consumers prefer to leave their wallets closed and save their money…expecting prices to go down, not up?

In fact, this bout of global inflation may actually be good for Japan, says Christopher Wood. Finally, prices are rising. Core inflation is at its highest level in 10 years. Who knows? Maybe the Japanese will begin spending again…and maybe even borrowing?

MoneyWeek Magazine also points out that Japanese banks are actually solvent. “Unlike their western peers, (Japanese banks) have the money available to lend.”

We’ll stick with our fondness for Japanese stocks…at least for now.

*** Adding to our nostalgic mood this morning is an item on Richard Russell’s website, showing how much prices have risen since 1967. Crude oil, for example, is 45 times more expensive. Gold is 25 times more costly. Houses have gone up 12-fold. Stocks are up (as measured by the S&P) 15 times.

But here’s the crushing news: according to his figures both consumer prices, generally, and incomes are up exactly the same amount - 7 times.

In other words, the typical American makes not a dime more today - adjusted to the official consumer price index - than he did when we graduated from high school. That’s 40 years without a single step in the right direction.

*** What’s a poor central banker to do? He expects the economic slump to reduce prices. Maybe he should stimulate the economy to offset it? But prices are rising, not falling. Maybe he should raise rates to head off inflation? But won’t that make the slump worse?

A growing mob of kibitzers tells central bankers that it is time to raise rates in order to bring worldwide inflation under control. But what central banker wants to raise rates significantly when unemployment is rising and growth is slowing? None.

We’re still waiting for someone to call our “Hotline.” You remember, dear reader, we’re ready to offer advice to central bankers…any time, day or night. No charge.


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