with $7 billion. Shares of the company were trading down on Friday by 49 cents or 2.82 percent at $16.89 at 11:43am ET, with a new 52-week low of $16.26 from its previous low of $17.00.

Home Depot, Inc (NYSE: HD):

Shares of the firm declined on Friday and were down by 94 cents or 4.72 percent to $18.99 at 11:43am ET in New York Stock Exchange composite trading. The retailer sector has tightened their inventories this holiday season, but experts believe that it may not be healthy for the industry. But the retailers' sector is facing tough credit environment for businesses this year. The company hit a fresh 52-week low at $17.05 from the previous low of $19.71.

American Express Company (NYSE: AXP):

The credit crunch has hit the credit company hard this year as the company announced on Oct. 7 that it will start restricting their customers’ access to credit, based on both where they shop and which bank holds their primary mortgage. Merrill Lynch recently slashed its price target on American Express' shares down by $4 to $28. The brokerage firm expects the company to earn 51 cents a share, which is lower than the average estimate per share of market analysts on Wall Street for the firm. At 11:43am ET, shares of the firm were decreasing by $1.69 or 7.04 percent at $22.31, with a new 52-week low of $22.01 from its previous low of $23.33.

The Coca-Cola Company (NYSE: KO):

The firm has gained revenue on sales from emerging markets compared to the U.S. market, where dropping consumer spending is forcing people to cut down on their grocery shopping. The firm recently announced a 20-year distribution agreement with energy drinks company Hansen Natural Corp. (HANS), including sales of Hansen's Monster Energy drinks in six Western European nations, Canada and in 21 states in the U.S. The stock of the firm turned red and was trading down by $1.70 or 3.93 percent to $41.60 at 12:13pm ET, with a new 52-week low of $40.50 from its previous low of $43.30.

Kraft Foods Inc (NYSE: KFT):

Foodmaker announced on Thursday that it plans to slash 400 jobs in North America to reduce costs as the company aims to raise capital amid weakening credit market condition at global level. The stock was trading down by 90 cents or 3.25 percent to 26.80 at 12:19pm ET, with a new 52-week low of $25.56 from its previous low of $25.56.