And if they are available, the features
aren’t as well integrated into those rivaling devices.
To further buttress my research, I also called my good friend Brenda Lewis, a
principal with the Greenwich, CT-based Transactions Marketing
Inc., and a venture manager who has launched many mission-critical wireless
businesses and who lives and breathes mobile phones.
Lewis is an independent thinker and isn’t "married" to any particular
technology, and she was equally bullish: "RIMM has been innovative - ahead of IT
officers’ requirements in security and in their ability to accommodate corporate
applications."
And not only did she confirm the technological edge and superior capabilities
that the Blackberry platform has over the competition, she went on to elaborate
on a market rumor that has been going around for some time - that
Microsoft Corp. (Nasdaq: MSFT) will buy
RIMM.
"The probability of Microsoft acquiring RIMM is exceptionally low," Lewis
said.
I am not sure I concur, since the Windows and Blackberry market shares would
comprise a very small percentage of the overall market. Earlier in 2008 the
market shares were:
"lack of
personal discretionary income in most markets."
She was right. Subsequently,
industry researcher Gartner Inc. (NYSE: IT) predicted
that global sales of mobile phones would dip between 1.0% and 4.0% - even with
308 million mobile phones being shipped in the third quarter. Gartner’s forecast
was consistent with a forecast by IT researcher IDC. IDC predicted a
drop of more than 2% globally, despite a pickup 9.0% sales pickup in
smartphones for 2009.
But even in a generally cautious environment for wireless devices, this
pickup in smartphone sales bodes well for the rulers of the space: Apple
Inc. (Nasdaq: AAPL) and Research
in Motion. Apple had been outpacing RIMM in sales the quarter before, but RIMM’s
launching of three new "must have" Blackberry models should pay some major
dividends.