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Buy, Sell Or Hold: Research In Motion Is Poised To Dial Up Profits
By: Money Morning   Tuesday, January 06, 2009 10:25 AM
Symbols: AAPL, MSFT, NOK, RIMM

And if they are available, the features aren’t as well integrated into those rivaling devices.

To further buttress my research, I also called my good friend Brenda Lewis, a principal with the Greenwich, CT-based Transactions Marketing Inc., and a venture manager who has launched many mission-critical wireless businesses and who lives and breathes mobile phones.

Lewis is an independent thinker and isn’t "married" to any particular technology, and she was equally bullish: "RIMM has been innovative - ahead of IT officers’ requirements in security and in their ability to accommodate corporate applications."

And not only did she confirm the technological edge and superior capabilities that the Blackberry platform has over the competition, she went on to elaborate on a market rumor that has been going around for some time - that Microsoft Corp. (Nasdaq: MSFT) will buy RIMM.

"The probability of Microsoft acquiring RIMM is exceptionally low," Lewis said.

I am not sure I concur, since the Windows and Blackberry market shares would comprise a very small percentage of the overall market.  Earlier in 2008 the market shares were:


"lack of personal discretionary income in most markets."
She was right.  Subsequently, industry researcher Gartner Inc. (NYSE: IT) predicted that global sales of mobile phones would dip between 1.0% and 4.0% - even with 308 million mobile phones being shipped in the third quarter. Gartner’s forecast was consistent with a forecast by IT researcher IDC.  IDC predicted a drop of more than 2% globally, despite a pickup 9.0% sales pickup in smartphones for 2009.

But even in a generally cautious environment for wireless devices, this pickup in smartphone sales bodes well for the rulers of the space: Apple Inc. (Nasdaq: AAPL) and Research in Motion. Apple had been outpacing RIMM in sales the quarter before, but RIMM’s launching of three new "must have" Blackberry models should pay some major dividends.



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