LAS VEGAS, April 24 /PRNewswire-FirstCall/ -- Bally Technologies, Inc.(NYSE: BYI), a leader in slots, video machines, casino management systems andnetworked solutions for the global gaming industry, announced today that itsCineReels seven-reel widescreen stepper slot and iVIEW Display Manager(iVIEW DM) systems technology received top honors in Casino EnterpriseManagement magazine's (CEM) Slot Floor Technology Awards 2008 competition.
CEM's prestigious panel of gaming-industry judges included Buddy Frank,Vice President of Slot Operations at Pechanga Casino Resort; Ralph Margolis,Director of Slot Operations at Mystic Lake Casino and Resort; Chuck Hickey,Director of Slot Operations at Barona Valley Ranch Casino and Resort; andPhillip Trofibio, Vice President of Slot Operations at Motor City Casino.
Of Bally's iVIEW DM, judge Ralph Margolis of Mystic Lake Casino and Resortcalled it 'a very, very cool and elegant approach,' while judge Buddy Frank ofPechanga Casino Resort noted, 'This is revolutionary and allows any game toutilize the main game screen for marketing enhancements.'
'Some of the most respected names in the gaming industry have once againindependently validated the superiority of our gaming products and systemstechnology by bestowing these prestigious awards,' said Richard M. Haddrill,President and Chief Executive Officer of Bally Technologies. 'These awardsfurther demonstrate that our advanced games and systems solutions are some ofthe industry's most innovative.'
Based on the award-winning CineVision(TM) widescreen gaming platform,Bally's new CineReels stepper product introduces the world's first seven-reelgame configuration to the gaming industry. The platform's unique'micro-stepping' technology provides a new level of rhythmic game play,including another industry first: True 'Reel-Stop(TM)' functionality forunsurpassed player control. After initiating a spin, a player can then tap the'Spin' button to instantly stop all the reels, thus permitting them toestablish their own personal rhythm of game play.
Bally's new iVIEW DM technology allows gaming operators to present systemscontent on the displays of all manufacturers' gaming machines through theiVIEW processor rather than the game processor, which would require separateregulatory approvals and complex development and integration efforts.
Up to now, system-based content has been confined to either a two-linedisplay or the 6-inch x 2-inch player display.
