Atlanta's Sports Radio 790 The Zone to benefit from interactive platform, sales solutions
CHICAGO, June 10 /PRNewswire/ -- Emmis Interactive, Inc., the software andconsulting company that empowers the reinvention of local media, todayannounced it has partnered with Big League Broadcasting's Sports Radio 790 TheZone (www.790thezone.com) to provide its successful interactive platform andproven sales consulting services.
'We have looked at a number of options and decided that the services andsystem provided by Emmis Interactive give us the capabilities we need to builda serious interactive business,' said Andrew Saltzman, Founder and Presidentof Big League Broadcasting.
BaseStation(TM), Emmis Interactive's proprietary content managementsystem, empowers local media companies with a best-of-breed technology suiteusers have come to expect from a progressive media site. From mediamanagement, interactive community tools and user-generated content, todetailed reports that measure audience behavior and advertiser return oninvestment, BaseStation(TM) gives local media clients a competitive edge in anenvironment of changing expectations.
'Emmis Interactive is giving us the tools to really serve our listeners,engage them at a higher level and involve them in our brand experience, whilealso giving us the knowledge and understanding of how to capture the realbusiness opportunities. They have provided us with first-class service,' saidLeslie Rosetta Smith, Marketing and Promotions Director of Sports Radio 790The Zone.
'Our goal is to provide our customers with profitable, sustainable,growing interactive businesses,' said Deborah Esayian, Co-President of EmmisInteractive. 'We provide sales teams with the know-how and comfort level toconfidently develop strategic advertising solutions for their clients.'
'The training provided by Emmis Interactive ignited our entire team,' saidChris Young, General Sales Manager of Sports Radio 790 The Zone. 'We now havepowerful technology to service our customers more completely and provide themwith multi-touchpoint campaigns along with measured results - the kind ofbusiness analytics that allow us to compete favorably with new media.'
Emmis Interactive is also working with another Big League Broadcastingsports station, 590 AM The Fan in St Louis (KFNS-AM), and plan to launch itssite soon.
Emmis Interactive, Inc., an award-winning global software and consultingcompany, provides local broadcasters and publishers with profitable,sustainable interactive businesses. Combining years of broadcast andpublishing experience with cutting-edge technology and unparalleled service,Emmis Interactive empowers local media companies with a comprehensive digitalstrategy to maximize the value of their media brands. Services includeinteractive strategy for executive management, interactive sales training,content management consulting, proprietary technology platform and hostingservices, custom web-site design and interactive product development.
Emmis Interactive Inc. is an Emmis Communications Company. For moreinformation about Emmis Interactive, visit emmisinteractive.com.
Certain statements included in this report or in the financial statementscontained herein which are not statements of historical fact, including butnot limited to those identified with the words 'expect,' 'will' or 'look' areintended to be, and are, by this Note, identified as 'forward-lookingstatements,' as defined in the Securities and Exchange Act of 1934, asamended. Such statements involve known and unknown risks, uncertainties andother factors that may cause the actual results, performance or achievementsof the Company to be materially different from any future result, performanceor achievement expressed or implied by such forward-looking statement. Emmisdoes not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.
SOURCE Emmis Interactive, Inc.
