FORT WORTH, Texas, June 12 /PRNewswire/ -- Buxton announced today thatthey have licensed with Google, Inc. (Nasdaq: GOOG) to use Google Maps as themapping program to drive its online site and customer management system,SCOUT, beginning June 13. The web-based tool provides clients with instantaccess to the most accurate psychographic and demographic data and mappingwith the push of a button.

The greatest benefit of Google Maps within SCOUT is the ability to viewaerial maps for any site in the United States. 'Retailers are alwaysinterested in an aerial view of a particular site, and how their store willfit within the given space,' said Tom Buxton, president and CEO of Buxton.

Two additional benefits that Google Maps provides are constant updates totheir data, offering the most current and accurate mapping available, and theGoogle Maps program enhances the mapping speed within SCOUT.

Buxton retail clients like California Pizza Kitchen use SCOUT to viewinformation about current sites, current and potential customers, salesforecasts, site photos, signage images, site plans and more. SCOUT providesretailers with the ability to see important information about potential sites,as well as being able to view these potential sites within different marketscenarios.

Public sector clients utilize CommunityID SCOUT to display all demographicand psychographic information with just a few clicks, as well as retailermatch reports and retail leakage and surplus analysis reports. Buxton performsthe research and compiles it into a marketing vehicle so that communities canrecruit retailers and developers for retail economic development purposes.

About Buxton

Since 1994, Buxton has been the industry leader in customer analytics forthe retail industry. Its focus now includes healthcare organizations, consumerpackaged goods manufacturers and city governments. Buxton draws from itsindividual- and household-level data to determine lifestyles and buying habitsto clearly identify an organization's best customers and find more like themanywhere in the U.S. Among its 1,700 clients are retailers FedEx Office,PetCo, California Pizza Kitchen, The Container Store and New Balance Shoes andcommunities including McKinney, Texas; Gary, Ind.; Midtown Alliance Atlanta,Ga.; and the City of Moulton, Ala. Buxton's founder Tom Buxton was named theErnst & Young Entrepreneur of The Year(R) 2007 in Business Services for theSouthwest Area. In 2006, Retail Traffic recognized Buxton as one of threefigures 'influencing the future of retail real estate.' Buxton was alsoselected as one of the Most Innovative Companies in the 2006 American BusinessAwards and was named #2 in Fast Company magazine's 2005 Fast 50 list of topinnovators and technology pioneers.

For more information, visit BuxtonCo.com.

SOURCE Buxton