XM Radio Completes Southeastern Conference (SEC) Sports Line-Up with Alabama, Auburn, Florida, and Vanderbilt
Tuesday, July 01, 2008 10:01 AM
Symbols: XMSR

XM's Expanded Coverage of SEC Football, Basketball and Baseball Begins This Fall

WASHINGTON, July 1 /PRNewswire-FirstCall/ -- XM Satellite Radio, the official satellite radio provider of the Southeastern Conference (SEC), today announced that the University of Alabama, Auburn University, University of Florida, and Vanderbilt University will join XM's blockbuster line-up of SEC sports starting fall 2008.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070313/XMLOGO )

With the addition of these four schools, XM is the exclusive satellite radio provider of all 12 SEC institutions.

Arkansas, Georgia, Kentucky, LSU, Mississippi State, Ole Miss, and Tennessee joined XM in 2007. At the time, XM announced that South Carolina would come aboard in fall 2008. Florida was originally scheduled to join XM in fall 2009, but the Gators will come to XM one year earlier than announced.

As the official satellite radio provider of the SEC, XM plans to carry every football game for all 12 SEC teams, as well as the majority of men's regular season basketball games. XM will also carry key women's basketball and baseball games during the regular season. XM is also the exclusive satellite radio home of SEC championship football, men's basketball, baseball and women's basketball games.

'We are so proud to welcome Alabama, Auburn, Florida, and Vanderbilt to our lineup, allowing our listeners to now hear every team in the SEC on XM,' said Eric Logan, executive vice president, programming, XM Satellite Radio. 'These are four great institutions with outstanding sports programs and passionate fans. The SEC is one of the most important and competitive conferences in the nation, and through our partnership with the SEC, XM Radio brings hundreds of SEC games to fans living all over the country.'

'Our relationship with XM Satellite Radio provides the opportunity to extend the SEC brand to an expanding national audience,' SEC Commissioner Mike Slive said. 'We are particularly pleased that all 12 SEC member institutions will now be participating in the conference-wide agreement.


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