Chaotic Trading Card Game Launches Nationwide at Best Buy
Wednesday, July 02, 2008 8:03 AM
Symbols: KDE

The Chaotic® Trading Card Game, which integrates a collectible trading card game with a unique online multi-player experience, will launch at world-leading consumer electronics retailer Best Buy on July 6th.

Best Buy is re-entering the trading card space for the first time in several years, in part, due to the unique convergent game play of Chaotic’s patented technology that enables fans to replicate their cards online and collect, trade and compete in the fast-growing community at www.chaoticgame.com.

This significant milestone comes just as the new (third overall) Chaotic booster series, Silent Sands, becomes available at retail and comic and hobby stores with brisk pre-orders resulting in an effective “sellout” of the highly anticipated new series. This strong enthusiasm at retail is reflected in the continuing growth of the Chaotic Online Game Experience, which now tallies over 1.7 million unique visitors on the site, over 40 million page views and over 20 million Chaotic card codes registered since its October 24, 2007 launch.

“We expect ‘Chaotic’ to be a hit with Best Buy’s large base of gaming and electronics customers,” said Bryan C. Gannon, President and CEO of TC Digital Games. “With fan excitement surrounding ‘Chaotic’ at an all-time high, we are enthusiastic and honored to be launching at Best Buy, which will quickly become a significant new retail destination for fans.”

To support the demand for more Chaotic products at retail, 4Kids is developing a targeted licensing and marketing program for the property in several core categories including publishing, consumer electronics, computer and mobile accessories, collector figures and video games. Initial licensees already on board include Giant Merchandising for t-shirts, sweatshirts and track jackets, BioWorld for headwear, Prima Games for the Chaotic Trading Card Game strategy guide and Ultra Pro for trading card game accessories.

To add another exciting element to the Chaotic gaming experience, TC Digital Games recently launched Chaotic Battledrome Events, a national Organized Play program, at New York ComicCon, with additional events scheduled throughout 2008 at Wizard World Philadelphia, Origins Games Fair, San Diego Comic-Con, Gen Con Indy, Fan Expo Canada and Gen Con Australia.

Chaotic is the first property specifically utilizing patented technology to seamlessly integrate trading card game play with interactive Web-based functionality.


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