ShopLocal Retail Index Reports 33% Growth in Consumer Use of Internet in H1

Friday, July 18, 2008 8:08 AM

ShopLocal, which helps retailers use their sites to increase in-store sales, has reported that the ShopLocal Retail Index was up 29% for June 2008 which brought the average number of page views on major retailer sites to 33% for the first six months in 2008.

In June 2008, the Retail Index registered 174 for the month (benchmarked at 100 for January 2006), and is based on 245 million page views from 20 million consumer visits to retailers' websites. The ShopLocal Index is reportedly the advertising industry's first market indicator designed to track the influence of the internet on in-store shopping.

Vikram Sharma, CEO of ShopLocal, said: "The ShopLocal Index was set up a year ago to track trends in the use of the internet for in-store shopping. The results are clear and the index strongly supports analyst forecasts of the rapidly growing use of the internet for shopping in-store." tracking

Story Source: Datamonitor