Introducing the First Nationally Available, Non-Refrigerated Chewy Granola Bar with a Probiotic Culture
GLENVIEW, Ill., July 23 /PRNewswire-FirstCall/ -- Kraft is introducing new
LiveActive Chewy Granola Bars, the first-ever, non-refrigerated bar containing
both a live probiotic culture and fiber. Probiotics are live cultures that
exist naturally in the digestive system and are important to healthy digestive
functions. They are also found in dairy products like yogurt and some natural
cheeses. With many Americans experiencing digestive health issues, these new
bars offer a flavorful snack that helps naturally promote the health of the
digestive system, anytime, anywhere.
LiveActive Chewy Granola Bars are the latest addition to the LiveActive
line from Kraft and come in three great-tasting varieties -- Blueberry Almond,
Chocolate Raspberry and Peanut Butter.
Not Your Ordinary Bar
LiveActive Chewy Granola Bars are a good source of fiber and include a
probiotic culture from Probi AB, a leading company in probiotic research and
development. Plus, with chewy granola, delicious fruits and nuts and even
chocolate flavor, these snacks are a tasty way to promote digestive health
while on the go.
'I am always looking for simple steps that will help my clients take care
of their digestive health,' said Leslie Bonci, MPH, RD of the University of
Pittsburgh Medical Center. 'The new LiveActive Chewy Granola Bars are an ideal
solution because they taste great and help my clients easily infuse a
probiotic culture and fiber into their active lifestyles.'
LiveActive Chewy Granola Bars are available in three flavors:
-- Blueberry Almond -- a burst of blueberry mixed with a nutty almond
twist
-- Chocolate Raspberry -- the appealing combination of chocolate and
raspberry flavor
-- Peanut Butter -- featuring a creamy peanut butter layer
The Digestive Health Dilemma
Between 60 and 70 million Americans experience some sort of digestive
health issue(1). Many Americans are interested in learning about digestive
health options, but according to a recent survey(2) commissioned by LiveActive
from Kraft Foods, consumers aren't very familiar with probiotics. Nearly
two-thirds of Americans (63 percent) polled claim they are not at all familiar
with probiotics and only 13 percent of those who were familiar with them could
define them accurately.
'LiveActive Chewy Granola Bars are a terrific example of Kraft's
commitment to providing consumers with great-tasting foods they can enjoy to
help maintain their digestive health,' said Frank Bergin, senior director of
marketing for LiveActive Chewy Granola Bars.
