Thanks to Mobile Devices' Increasing Availability and Continuing Accessibility for Professional Users, Latin American Users are Joining the Mobility Wave Prevailing in Developed Markets
BUENOS AIRES, Argentina, July 24 /PRNewswire-FirstCall/ -- With a 52%
service revenue share in the telecommunications market, far exceeding that of
fixed telephony (35%), mobile telephony services, including voice and data,
are the industry's top performer in Latin America, and show the regional
users' need to be continually connected.
These conclusions were addressed by IDC Latin America Telecom Director
Romina Adduci during the conference hosted by Nokia (NYSE: NOK) in Buenos
Aires around the new Nokia E66 and Nokia E71 mobile devices, proposing an
ideal balance between personal and professional life.
This mobile services growth is being mainly supported by access to
personal and professional communication resources, ranging from email
solutions, messaging and Internet navigation to more complex,
business-related applications, including CRM, ERP, Workforce Automation,
etc., which are supported by the corporate intranet in the mobile environment.
Such mobilization is favored by a growing user eagerness and willingness
to make their mobile devices their core communication tool. According to a
survey conducted by IDC, this kind of device easily tops the list of Latin
American aspirations when selecting among other core, daily routine items,
including the wallet, the keys, etc.
For Latin American users, the entertainment and multimedia experience
leads personal aspirations. But, while major interest for innovative
communication forms is personal, real adoption occurs through the corporate
world, basically for budgetary reasons.
The IDC study states that having a corporate device allowing users to
stay online on the move, wherever they are, is conducive to enhancing the
individual's communication experience significantly. Latin American users see
that mobility brings more efficiencies, productivity and access to resources
in multiple environments, thus contributing to balancing and even improving
their quality of life, because they are able to manage their communication
time and space.
According to the report, mobility is growing in Latin America - a trend
that will continue to be on the rise as long as both users have more access
to devices meeting their resource access expectations, and service plans are
made more available enabling permanent connectivity at competitive prices.
About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We make a
wide range of mobile devices with services and software that enable people to
experience music, navigation, video, television, imaging, games, business
mobility and more. Developing and growing our offering of consumer Internet
services, as well as our enterprise solutions and software, is a key area of
focus. We also provide equipment, solutions and services for communications
networks through Nokia Siemens Networks.
http://www.nokia.com
SOURCE Nokia Corporation
