- Winner will receive $10,000 cash prize for matching editor picks
-
Source Interlink Media (NYSE:SORC), a leading publisher of enthusiast
media, and XM today announced The Editors’
Coolest Car Challenge: from Sixty-Four cars to One. This year
marks the second year of this sweepstakes that invites readers of
leading automotive titles MOTOR TREND and AUTOMOBILE MAGAZINE to test
their automotive acumen by choosing the coolest XM-equipped new car
against picks made by the editors.
The challenge (XMCoolestCar.com)
features 64 XM Radio-equipped vehicles, some also equipped with the
real-time XM NavTraffic information service, pitted against one another
in a basketball tournament-style bracket. The editorial team at MOTOR
TREND and AUTOMOBILE MAGAZINE will select the winner of each
head-to-head matchup, round by round, to determine the XM Coolest Car
for 2009. The participants who match the editors pick for pick will be
entered into a drawing and a chance to win $10,000.
Source Interlink Media and XM are promoting the challenge via an
integrated online and print campaign in MOTOR TREND and AUTOMOBILE
MAGAZINE.
“This sweepstakes is the perfect example of
how our brands connect with a loyal and passionate readership, in a fun
and meaningful way,” said Brad Gerber, senior
vice president of integrated marketing at Source Interlink Media. “Last
year’s contest was hugely successful with
thousands of participants and we look forward to an even larger group
this year.”
The field of 64 XM-equipped vehicles features a wide range of styles and
makes, from the performance-first Nissan GTR to the desirable and
eco-conscious Toyota Prius. In many matchups, readers must make the
difficult choice between different kinds of cool, like the luxurious
strength of the Lexus LS or the nimble speed of the Honda S2000.
“Everyone has an opinion about the added
features that make a car stand out among the rest,”
said Jeff Curry, vice president, automotive marketing for SIRIUS XM
Radio. “What the vehicles in the ‘Coolest
Car Challenge’ have in common is that they
are all equipped with XM, an entertainment feature that makes every
driving experience truly ‘cool.’”
To participate in the XM Coolest Car Challenge, entrants must visit XMCoolestCar.com
to register and make their picks. The site also features brief overviews
on each competitor, allowing participants to research the vehicles and
reach their own conclusions. After they complete and submit their
bracket, readers can check the site on or about November 18 to view the
final four vehicles.
