New Politics Destination Offers Consumers Wealth of Video, Interactive Map and Data Features, Live Votes, Original Stories and Blogs -- All in One Place

REDMOND, Wash., Aug. 6, 2008 (PRIME NEWSWIRE) -- Today, msnbc.com unveiled its "Decision '08 Dashboard," a one-of-a-kind destination featuring expansive politics coverage, exclusive multimedia features, live votes, the latest FirstRead blog posts, interactive maps and world-class video from NBC News. Consumers can dig in to the Decision '08 Dashboard, available at politics.msnbc.com, for the day's political news as well as for special reporting from the campaign trail, live video streaming from both the Democratic and Republican conventions and up-to-the-minute coverage from the convention floors in both cities. The new design is a continuation of msnbc.com's award-winning brand initiative aimed at delivering a fuller spectrum of news.

"Our users deserve a place where all the political information they need is at their fingertips, in whatever form they prefer, whether the latest video or a detailed statistic," said Russ Shaw, deputy editor, news at msnbc.com. "We also value their conversation about politics and this site will offer a great community experience for those who want to express themselves and learn from others."

Consumers are empowered to construct their own news experience on the Decision '08 Dashboard. The new, visually distinctive design allows them to customize the page by arranging sections as they prefer.

 * "Top Stories" presents original stories and the latest breaking
   political news.
 * The "Video" section features all of NBC News' top politics-related
   videos in one place.
 * The easy to navigate "Maps & Info" section presents users with the
   tools to explore rich demographic data about the nation or any
   state.
 * The "Blog" section features FirstRead, and delivers the best insight
   on the day's political news.
 * The "Live Vote" section, powered by Newsvine, enables consumers to
   share opinions and see where their vote fits, in real time, on the
   political spectrum.  Newsvine is msnbc.com's social media news site.
 * The "Features" section showcases msnbc.com's special series,
   exclusive interactive tools, and coverage from National Journal, The
   New York Times, Newsweek and other partners.

According to a study conducted by the Pew Research Center,* more consumers get their political news from msnbc.com than any other online site. One out of every four people surveyed who said they got their campaign news online named msnbc.com. Of the hundreds of sites users mentioned as sources for political news, msnbc.com was the only site to get over a 25% response.

To experience a fuller spectrum of news, consumers can visit the new politics.msnbc.com.

About msnbc.com

Msnbc.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft's advanced technologies, the site presents compelling, diverse and visually engaging stories on the consumer's platform of choice. Based in Redmond, WA, msnbc.com is a joint venture of Microsoft (Nasdaq:MSFT) and NBC Universal (NYSE:GE). The MSNBC Digital Network (msnbc.com) was the number one Current Events and Global News site with more than 37 million unique visitors in June, 2008. Source: Nielsen Online.

* In a study conducted by the Pew Research Center in January 2008, more consumers stated that they got their political news from msnbc.com than any other online site. Source: Pew Center for Research.

CONTACT:  msnbc.com
          Media contact
          Gina Stikes
          212.664.7403
          gina.stikes@msnbc.com