Sweepstakes Gives Participants a Once-in-a-Lifetime Opportunity to
Run the Nike+ Human Race Twice on Two Continents in Melbourne and Los
Angeles
As runners continue to register for the Nike+ Human Race, to be held on
Aug. 31, 2008 in 25 cities around the world and anywhere with Nike+,
they now have the chance to make history by running two races on the
same day on different continents. With the Nike+ Human Race 10K Plane
sweepstakes, Nike (NYSE:NKE) is partnering with Air New Zealand to fly
five runners and one guest each to Australia on Aug. 27 to run the Nike+
Human Race in Melbourne at 9 a.m. on Aug. 31, then fly back to the
United States across the International Date Line to run the race in Los
Angeles at 8:31:08 p.m. PDT. The Nike+ Human Race will be the world’s
biggest one-day running event and Nike’s first
global race. The race brings together the power of sport and music to
inspire and connect runners from every corner of the planet.
Participants in this unprecedented event will experience an exclusive
music performance by some of today’s top
artists in each of the designated race cities.
Winners of the Nike+ Human Race 10K Plane sweepstakes will enjoy
concerts by Hilltop Hoods and Faker in Melbourne, and nine-time Grammy
Award winning artist Kanye West who will headline the post-race concert
in Los Angeles. Four seats will be awarded to Nike+ members on www.nikeplus.com
with the fifth and final seat awarded to the winner of the sweepstakes
who signs up at one of Nike’s retail stores
across the U.S. The end date for the sweepstakes is Aug. 15.
“The Nike+ Human Race 10K Plane is a
once-in-a-lifetime, jet-setting opportunity that will allow participants
to run in the Nike+ Human Race 10K in both Australia and Los Angeles on
the same day,” said Ken Dice, Vice President
of U.S. Brand Marketing. “Winners will
appreciate the rock star treatment Nike and Air New Zealand will give
them on the flight and every step of the way as they make an incredibly
unique journey around the world to run the Nike+ Human Race twice on two
continents.”
While cities around the world are beginning to sell out, there is still
room to register for the U.S. races in Austin, Chicago, Los Angeles and
New York City. All-star artists confirmed to play at the Nike+ Human
Race include chart-topping rock band All-American Rejects in NY;
hometown favorite Fall Out Boy in Chicago; and Ben Harper and the
Innocent Criminals in Austin.
In London, runners will be treated to an exclusive performance by
world-renowned American DJ, songwriter, musician and singer Moby in the
city’s famed Wembley Stadium.
